Senior Associate, Print & Digital Investment

  • 500 Woodward Ave, Detroit, MI
  • Employees can work remotely
  • Full-time

Company Description

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Job Description

The Senior Associate, Digital/Print Investment  is the day-to-day focal point to the account.  They understand the client’s overall business and marketing objectives, and are the steward of tactical negotiations, buying and implementation process, providing mid-level strategic recommendations to the senior media team and/or client. 

Media Buying and Execution:

  • Contribute to the negotiation process with site/print vendors, as led by Supervisor & Director, based on individual Brand needs (as defined by Brief, DBA/BA) and campaign objectives.
  • Serve as project manager for assigned division(s)
  • Manage Associate
  • Monitoring profit margins and campaign performance
  • Understand the entire digital media landscape to drive innovation throughout the campaign
  • Lead publisher relationships including contracts, NDAs, T&Cs, contact information, communication, and updated rates
  • Serve as the point of contact for the assigned Subject Matter Expert
  • Create Cross Divisional POV development as needed
  • Work with planning and Insights team to conduct market research and compile information for media plans
  • RFP sites and to ensure that campaigns are running according to plans
  • Work with analytics & planning team on media objectives to determine campaign KPI’s and optimization strategy/execution
  • Evaluate all media proposals for efficiencies and effectiveness
  • Work in media buying system to ensure all data points have been finalized for final contract
  • Work with Digital Operations to confirm all tracking and restrictions
  • Help facilitate the team in upfront and on-going negotiations with digital/print vendors
  • Ensure constant communication between Planning and Investment team
  • Develop and maintain timelines for all projects
  • Balance, prioritize and properly assign work associated with multiple, concurrent projects
  • Act as a final resource for all inventory, billing, and invoice discrepancies
  • Keep abreast of all invoices, billing, and delivery issues; know when to escalate discrepancies to Supervisor/Director
  • Compiles reports of competitive market/media information for each brand/category
  • Manage added value / merchandising components of media buys
  • Meet with media reps and coordinate with other Carat specialty units as required
  • Work with team leads to define innovative areas and devise new opportunities
  • Work with team leads to create negotiation strategies and execute the actual negotiation of yearly and on-going contracts and supplemental proposals

Client & Internal Relationships:

  • May manage day-to-day with planning leads
  • May manage expectations of planning on timing and deliverables
  • Assist Supervisor in growing business opportunities within current clients
  • Keeps up with the latest trends in media
  • May be responsible for informing planning team/client of new opportunities or issues
  • Participates and leads, if appropriate, face to face vendor meetings
  • Builds positive relationships with internal and external teams and sets good example for Associate level

Strategic Thinking & Leadership:

  • Works with management team (Supervisor/Director) to develop strategies for media buys
  • Shares new and relevant advertising opportunities in written and verbal form to the media department
  • Strategizes ways to use media dollars most effectively to the greatest benefit for our clients
  • Assess problems and concerns in a systematic, logical, and rational manner
  • Proactively resolve issues, know when to and to whom to escalate
  • Provide guidance to team members nurture/promote team environment
  • Assist in the training of junior team members
  • May be responsible for working with Supervisor to develop and oversee junior staff- manage time, assure projects are completed on time and adhered to (within) budget
  • May be responsible for constructing and delivering accurate, honest, and timely performance management documents
  • Capable of managing multiple deliverables and ability to seamlessly transition among them

Communications Skills:

  • Expresses oneself clearly and concisely in oral communications
  • Writes in a clear, compelling, and concise manner
  • Organizes ideas and information logically and sequentially
  • Assists in the development of media presentations and tactical POVs, as needed
  • Develop client reports that are clear, compelling, and persuasive
  • Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.

Qualifications

  • Bachelor’s Degree
  • 2-5 years of media experience
  • Participation in at least one full planning cycle and development/implementation of at least two media plans
  • Thorough understanding of the media process, media department and inter-department relationships
  • Demonstrated ability to generate and present well-considered ideas and solutions
  • Thrives in a fast pace, constantly changing environment; can adapt plans due to changes in client objectives, priorities or budgets while minimizing impact on project momentum
  • Strong analytical skills, ability to relate results to client business objectives
  • Balanced ability to perform analytically and creatively
  • Media vendor negotiation experience
  • Advanced computer skills (MS Word, Excel, PowerPoint) plus if proficient in Prisma / Media Ocean

Additional Information

Part of dentsu, dentsu international helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CXM, and creative, dentsu international operates in over 145 markets worldwide with more than 46,000 dedicated specialists. Follow us on social @dentsuUSA. Employees from diverse or underrepresented backgrounds encouraged to apply.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

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