OVERALL SUMMARY - POSITION DESCRIPTION

The Manager, Data Analytics works closely with clients and internal planning teams to ensure that the success of online efforts is properly accounted for.   As part of the Data Analytics Group, the Manager, Data Analytics helps to measure the performance of online campaigns, illustrates clients’ return on investment, and provides insights into improving performance. He/she utilizes various measurement tools and provides timely in-depth reporting, analysis and optimizing solutions.  The Manager, Data Analytics is expected to be an active participant on the business, consistently engaged and contributing ideas and insights that will benefit our clients.

KEY AREAS OF RESPONSIBILITY

Advanced Analytics and Execution:

• Partners with the digital planning team to create an appropriate measurement strategy for each campaign
• Creates and presents measurement strategies and analyses
• Utilizes proprietary tools and third party ad serving technologies to report and analyze clients’ post analysis data
• Observes, evaluates trends of digital campaigns and provides recommendations for optimizing
• Manages the daily responsibilities of data querying, creative trafficking and analyzing data for multiple accounts
• Ensures that quality and timeliness of measurement deliverables meet client expectations
• Develops, tests, and evaluates new tools
• Aids in the creation of client media objectives and strategies
• Writes POVs for clients

 Client  Relationships:

• Manage day-to-day client interaction and expectations of internal and external clients and deliverables
• Keeps up with the latest trends in media
• Responsible for informing team/client of new opportunities, issues or vendor offerings
• Participates and leads, if appropriate, face to face client and vendor meetings
• Builds positive relationships with internal and external teams and sets good example for assistant level

Strategic Thinking & Leadership:

• Assess problems and concerns in a systematic, logical and rational manner
• Proactively resolve issues, know when to and to whom to escalate
• Provide guidance to team members nurture/promote team environment
• Respond appropriately when presented with problems and issues
• Assist in the training of junior team members
• Capable of managing multiple deliverables and ability to seamlessly transition among them

EXPERIENCE/KNOWLEDGE REQUIRED:

• Bachelor’s Degree in Computer Science, Statistics/Math, Economics or related field
• 2-4+  years’ experience in analytics
• 1+ year experience managing, mentoring, and coaching more junior members of the team preferred
• Must be able to demonstrate data interpretation capabilities and SQL skills
• Knowledge of the media planning processes a plus
• Thrives in a fast pace, constantly changing environment; can adapt plans due to changes in client objectives, priorities or budgets while minimizing impact on project momentum
• Excellent presentation and report writing skills
• Solid foundation in statistical techniques. (e.g., MANOVA, multiple regression analysis, logistic regression analysis, cluster analysis, CHAID, CART,  Survival analysis, etc)
• Hands on experience with third party tracking and reporting tools such as Google Suite of Tools (DoubleClick), Omniture and/or Webtrends including a strong knowledge of Advanced Reports such as reach vs. frequency  and cross-site duplication
• Experience with SQL (MySQL, MS-SQL), and statistical tools like( SAS, JMP or Rapid Miner)
• Comfort  working with large relational data sets
• Clear understanding of the latest trends and developments in post analysis

Employees from diverse or underrepresented backgrounds encouraged to apply.
Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact [email protected] if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

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