Media Planner

  • 1 University Avenue, Toronto, ON, M5J 2P1, Toronto, Canada
  • Full-time

Job Description

The Media Planner will provide leadership to ensure clients’ needs and requirements are met. He/she will oversee campaign planning, optimization strategies, and campaign performance success for a set of top tier client relationships. He/she will provide consultative strategic direction to assigned accounts and identify appropriate programs and services to meet client needs. Furthermore, the Media Planner will work with internal tools and staff to quantitatively and qualitatively analyze campaign delivery and optimize performance on an ongoing basis.

Responsibilities:

  • Act as a primary client contact, understanding client goals and optimizing success through research and analysis
  • Develop RFPs, final media plan recommendations, buy summaries, and campaign measurements where necessary  
  • Present proposals with media and cost schedules to clients
  • Manage all facets of campaign execution by working with Assistant Media Planners
  • Take the lead on optimization strategies for digital placements
  • Manage, review, and analyze all client-facing deliverables
  • Stay up-to-date with emerging trends and identify areas of development within emerging markets
  • Develop and present concise results decks highlighting the relevant learning gained and recommendations for future campaigns 
  • Delegate and oversee responsibilities/assignments appropriate for Assistant Media Planners  
  • Promote positive working relationships within the department, the company, and the vendor community 
  • Provide strategic guidance to the media planning team
  • Provide consultative strategic direction to your accounts and identify appropriate programs and services to meet client needs

Qualifications

  • BA/BS degree
  • 3+ years in media
  • Possess demonstrable experience working in both B2B and B2C environments (specific client experience within the technology sector is a plus)
  • Possess outstanding written and verbal communications skills
  • Be detail-oriented, very organized, able to multi-task, and able to work well under pressure
  • Articulate, intelligent, and credible individual who is a self-starter and keen to make a difference in a growing business with existing clients
  • Experience with research resources, such as @Plan, Kantar, Comscore, Nielsen/NetRatings, and AdRelevance, as well as other research/planning tools
  • Proficiency in Word, Excel, and PowerPoint

Additional Information

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [email protected] or to begin a conversation about your individual accessibility needs throughout the hiring process.

 

#LI-DM1

Privacy Policy