Senior Consultant, Analysis & Insights

  • 1075 W Georgia St, Vancouver, BC V6E 3C9, Canada
  • Employees can work remotely
  • Full-time

Company Description

Our Company

Cardinal Path, part of Dentsu, is a leading digital analytics and digital marketing firm focused on delivering insight, understanding and outcomes that create competitive advantage for our clients. We engage at the strategic, business, and technical levels to generate tangible and quantifiable value for our partners. Our clients include brands such as Bridgestone, Johnson and Johnson, Pfizer, Asics and hundreds of others. Cardinal Path’s mission is: To know. To Share. To be our Partners’ competitive advantage. And our company culture reflects the importance of our people’s’ expertise, wellness and happiness in everything we do. We are a fast-growing, leading marketing company with offices in the U.S. and Canada. We offer our employees competitive wages, flexible benefits, an awesome culture and the satisfaction of seeing a positive impact on our client's bottom line.

Job Description

The Senior Consultant role at Cardinal Path is designed for people who are seasoned veterans in digital analysis or digital business intelligence but are still looking to grow their analysis chops. Areas of growth include (but are not limited to) data visualization, deep clickstream analysis, social media and digital marketing campaign analysis, testing strategies and optimization and leading projects with teams of analysts. If this is the right role for you, then read on.

You are a natural problem solver and a quick learner. You enjoy working with data because it’s like a mystery to be solved. You do not give up easily and you know how to separate the signal from the noise. You also enjoy working with people because you can both listen and translate data into meaningful business actions. You’re a master storyteller with data and have a passion for finding meaning in data and delivering insights.
In this role, you will have guidance from a Manager on the Analysis & Insights team and work closely with Cardinal Path teammates and also client stakeholders.

Qualifications

  • Bachelor’s degree (quantitative field preferred)
  • 2 - 3 years working in a professional services organization, such as an advertising agency, media agency or management consultancy, generating and presenting analysis and insights to stakeholders/clients

  • Familiarity with media planning and buying concepts such as programmatic buying, audience research, and attribution

  • Familiarity with floodlight and conversion tracking

  • 3+ years of business analysis focusing on digital media performance optimization 

  • 3+ years of continuous work with digital marketing analysis tools

    • Campaign management platforms such as Google Campaign Manager

    • Web Analytics platforms such as Google Analytics or Adobe Analytics

    • Search aggregation platforms such as Search Ads 360 or AAC Search

    • DSP reporting tools such as DV360, Adobe Ad Cloud or Amazon DSP 

    • Paid Social aggregation platforms such as 4C, Sprinklr or Hootsuite 

  • Excellent communication skills including verbal, written and data visualization

  • Very strong skills in Excel and PowerPoint

  • Ability to manage time effectively across competing priorities

  • Use sound judgment to identify issues and escalate them when appropriate

  • Takes constructive feedback well and not afraid to ask questions when help is needed

  • Experience with data visualization tools such as Tableau, Datorama, or Power BI

  • Giving constructive feedback/mentorship to less experienced colleagues

  • Ability to effectively teach advanced concepts to less-experienced colleagues and clients 

  • Ability to lead a workstream to completion on time and on budget

  • Identify growth opportunities with existing clients

What will make you stand out

  • Demonstrated passion for the field of analytics; ability to pick up new skills proactively

  • Familiarity with audience translation based on client requirements 

  • Experience working with audience segments across platforms in reporting & analysis 

  • Familiarity with Organic Social and Social Influencer marketing 

  • Familiarity with attribution concepts, A/B testing, and voice-of-customer data

  • Ability to develop measurement frameworks for clients’ digital programs, translating business requirements into specific goals and KPIs

  • Demonstrated thought leadership on analytics-related topics; cultivating a unique perspective on digital analytics

  • Familiarity with marketing technology concepts including CDPs, DMPs, and identity resolution 

Additional Information

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [email protected] or to begin a conversation about your individual accessibility needs throughout the hiring process.

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