Director, Analysis & Insight

  • 1075 W Georgia St, Vancouver, BC V6E 3C9, Canada
  • Full-time

Company Description

Part of dentsu International, a global marketing & communications holding company comprising the major players in advertising and media, Cardinal Path enables digital transformation - transparency, intelligence, and insights that are shaping the success of enterprise organizations.

Others want to gather for craft beer and dodgeball. Game nights are big. But beyond our side-activities, our culture is centered on how we connect with each other as team members. Providing support, both professionally and personally, and being there for one another as we work toward a common goal whether it’s a client deliverable, a big pitch, or a webinar that shares our knowledge and expertise. Ours is a culture of trust, accountability, and passion for what we do. And sometimes artisan donuts.

Job Description

The Director of the Analysis & Insights team is responsible for developing and managing the delivery team to ensure consistency and repeated best practices, innovation and data-informed decision-making. This role will be focused on leading a project team to ensure that analytics is delivering significant value to the client organization.

Client Delivery:

  • Educate stakeholders on best practices and proper use of digital data and analytics to help make informed decisions
  • Direct the evaluation and selection of digital analytics technologies based on established criteria to satisfy client business needs
  • Communicate complex digital data insights to the client to support decision making
  • Direct the development of test methodologies based on analytic requirements
  • Provide strategic perspectives and develop necessary frameworks for key areas (marketing effectiveness, attribution, governance, testing & optimization, personalization) for guidance and to promote organizational objectives
  • Proactively manage and foster client relationships by acting as a strategic advisor to the client using a keen understanding of the client’s business and marketing objectives, not only the current project
  • Conduct regular client communication, expectation setting and management, as well as providing strategic direction
  • Proactively identify potential issues and provide solutions to correct any scope/budget deviations

Development & Mentorship:

  • Mentor with the members of the DI team, from junior to senior to help them improve their understanding of the DI industry, improve their client communication skills, create professional development plans and better understand how our DI offerings fit into the big picture for our clients
  • Work with the internal team and clients by helping the teams apply our thought leadership in ways that will deliver on our clients’ business goals in innovative ways
  • Ongoing practice and process development looking for ways to improve and streamline Cardinal Path’s processes to not only deliver a superior service to our clients, but also to improve our efficiency and profitability

Business Development & Account Strategy:

  • Identify and cultivate new business opportunities with existing and new clients by promoting ideas that align with client’s business, consumer and brand objectives across all domains within Cardinal Path’s offerings
  • Conduct and actively use strategic client planning to identify growth opportunities
  • Participate in client pitches and provide scope, technical and subject matter expertise
  • Assist in developing and delivering proposals and statements of work (“SOW”) ensuring scope is clearly defined and costs match what is outlined in the project plan
  • Thought Leadership & Knowledge Sharing
  • Author Blog posts
  • Host webinars and Lunch and Learns (internal)
  • Speak at conferences, contributing to white papers and case studies
  • Training (both internal and external)

 

Qualifications

  • 5+ years working in the field of digital analytics and digital marketing - working in a client results service organization (advertising agency or management consultancy) is preferred
  • 5+ years on-the-job experience with web analytics tools such as Google Analytics, Adobe Analytics, Coremetrics and WebTrends and experience in advanced web analysis methodologies, such as the following:
     
  • Deep clickstream analysis
  • Experimentation and testing 
  • Personalization
  • Competitive analysis
  • Social analytics
  • Mobile
  • Surveys
  • Other digital measurement technologies
     
  •  2+ years in an analytics management position, preferably with focus on analytics support for online business
  •  Experience in creating a culture of data-informed decision-making throughout an organization
  • Proven collaboration ability, effectively working across multiple stakeholder groups, cross-functional groups, departments and leadership teams both within the organization and outside of the organization
  • Strong knowledge of tag management, translating requirements into analytics strategies, integrating various data sources, and database marketing techniques including targeting, segmentation and modeling
  • Ability to stay aware and ahead of emerging technologies, industry and regulatory changes with a proven track record of prioritizing and implementing within the organization
  • Experience in creating strategic measurement plans, technical documentation and supporting full implementation of analytics tools
  • Experience in creating and presenting analysis with insights to stakeholders/clients, utilizing advanced storytelling skills
  • Excellent communication skills including verbal, written and data visualization with experience creating clear, concise and professional documents
  • Expert Excel skills (Pivot tables, conditional formatting, advanced formulas)
  • Certified in a minimum of two digital analytics tools (Adobe Analytics, Google Analytics, SAS, SPSS, R, Tableau, Domo etc.) is preferred
  • Bachelor’s degree, advanced degree preferred

 

Expectations:

  • Curiosity, creativity, initiative, insight, resourcefulness and an entrepreneurial spirit
  • Excellent communication skills and the ability to interact with all levels of end users and technical resources
  • Passion for digital marketing, with a solid understanding of interactive marketing channels (search, online media, website development, etc.) and brand marketing principles
  • Excellent verbal, written and data visualization communication skills with experience creating clear, concise and professional documents
  • Ability to quickly master new disciplines, concepts, and technologies, with the continual desire to learn
  • There is an expectation that travel will be a requirement of this position - we do not expect travel to make up more than 30% of the time commitment

Additional Information

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [email protected] or to begin a conversation about your individual accessibility needs throughout the hiring process.

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