- 1 University Avenue, Toronto, ON, M5J 2P1, Toronto, Canada
- Employees can work remotely
Cardinal Path, part of Dentsu Aegis Network, is a leading digital analytics and digital marketing firm focused on delivering insight, understanding, and outcomes that create a competitive advantage for our clients. We engage at the strategic, business, and technical levels to generate tangible and quantifiable value for our partners. Cardinal Path’s mission is: To know. To Share. To be our Partners’ competitive advantage. And our company culture reflects the importance of our people's expertise, wellness, and happiness in everything we do.
At the highest level, this position is responsible for being a leader who drives the processes and practices related to implementing analytics for our customers, and overseeing the efforts of managers who train and mentor staff related to these processes and practices. The Director is also expected to participate in and contribute to Cardinal Path’s overall business management and growth as well as provide feedback and new ideas for Cardinal Path’s innovations, team development and client satisfaction.
The goal for this role is to ensure Cardinal Path is delivering consistently deployed, high quality, web analytics implementations and other analytics infrastructure; while preparing the team to scale by developing and executing on a training and mentoring program for junior members of the team.
Duties and responsibilities will include:
Lead other team members to define and refine our processes and practices for performing analytics implementations and other technical services and deploy these with the goal of improving quality of key deliverables across projects
Serve as the local management lead of the St John, NB technical team
Ensure managers are delivering a training program that will allow technical staff to efficiently gain knowledge on performing analytics implementations.
Manages a group of technical managers
Mentor primarily managers to successfully execute their team development duties and consulting duties. If needed, they will also work directly with delivery staff on their development
Educate client stakeholders on best practices and proper management of digital analytics infrastructures to help them enable informed business decisions
Evaluate business goals and objectives from multiple business teams and develop and document tracking/tagging strategies to allow individuals and teams to measure success
Consulting with clients and/or their agencies on projects requiring web analytics platform selection, implementation, platform remediation, and dashboard development.
Oversee our efforts to work with client development teams to install, configure & use web analytics services such as Google Analytics, and Adobe Analytics
Provide best practice consulting services to clients in solving their Web analytics platform strategy and technical needs.
Partner with multiple business units within the client's organization as well as outside the company to ensure that best practices in metrics and decision making are being exposed to the client management and core website decision makers.
Work collaboratively across internal departments on projects that break down internal work silos
Able to share thought leadership and present their perspective with confidence among peers as well as senior leadership
Has the maturity and ability to steer into challenges with both internal and external stakeholders in a positive manner
Bachelor degree or equivalent
Google Analytics Individual Qualification
Knowledge of Tag Management Solutions such as Google Tag Manager, Adobe Launch, and/or Tealium iQ
Minimum 5 years on-the-job experience implementing web analytics tools such as Google Analytics or Adobe Analytics
Minimum 3 years experience with web development
Strong understanding of HTML and web protocols
Comfortable presenting findings and providing training on analytics tool usage
Strong English communication skills (written and verbal)
Experienced with team development, conflict management and organic client growth
We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [email protected] or to begin a conversation about your individual accessibility needs throughout the hiring process.