Associate Director, Digital Transformation
- 1 University Avenue, Toronto, ON, M5J 2P1, Toronto, Canada
- Employees can work remotely
Cardinal Path, part of Dentsu Aegis Network, is a leading digital analytics and digital marketing firm focused on delivering insight, understanding, and outcomes that create a competitive advantage for our clients. We engage at the strategic, business, and technical levels to generate tangible and quantifiable value for our partners. Cardinal Path’s mission is: To know. To Share. To be our Partners’ competitive advantage. And our company culture reflects the importance of our people's expertise, wellness, and happiness in everything we do.
We are looking for an Associate Director to partner with our diverse clients to develop Digital Transformation strategies that navigate the rapidly changing marketing landscape. The ideal candidate will have experience implementing frameworks that intersect Identity, First-Party Data, and Technology Stack solutions to deliver a privacy-first audience experience. The Associate Director will provide strategic, technical, and operational consulting by implementing Cardinal Path’s Digital Transformation framework and customizing our clients’ solutions.
You are a curious, analytical thinker who can see the system and understand how it works. You are comfortable with design-thinking and skilled with leading discovery sessions and client presentations. Staying current with new and next concepts to develop thought-leadership POV’s is second nature, and getting tactical with intricate details is not a chore.
This role will create an opportunity for a driven, passionate, and innovative consultant to shape Cardinal Path’s service offering and approach to Digital Transformation client strategy. The work is varied, challenging, and you must enjoy and thrive in a fast-paced environment.
●Evaluate the client’s approach to data, activation, technology, and delivery process and identify opportunities for evolving the platform to improve operational efficiency
●Assess how to enhance client’s First-Party Data, Identity, Privacy, Audience Management, and Technology Stack to create new revenue streams and customer value
●Develop strategic roadmaps and supporting projects to provide clients a prioritized path to transformation
●Deliver vendor analysis and recommendations across the technology and data partner stack (CDP, DMP, Safe-Haven/Data Clean Rooms, BtB/BtC partners, data brokers, consent management, personalization, and related technology/data vendors)
●Integrate strategies across Cardinal Path delivery teams and Dentsu partner agencies for a holistic solution approach (data, analytics, media, activation, and measurement)
●Work across technology, data engineering, data science, and analytics teams to develop Digital Transformation solutions and client delivery.
●Research emerging data and technology industry trends to improve the Digital Transformation framework
●Publish blog posts and whitepapers emerging industry trends and experienced POVs
●Estimated 25% business development, 50% client consulting, and 25% thought leadership/practice development time allocation
●You have 5+ years of relevant solution design experience in selecting, implementing, and/or managing new marketing technologies, data, or analytic solutions
●At least 2 years experience as a client-facing consultant (project and/or management)
●Digital transformation related work that has demonstrated capability advancement for an organization is desired.
●Understanding of the marketing technology ecosystem, identity solutions, marketing science, and online/offline activation tactics
●Comfortable with creating a business case for transformation with supporting ROI analysis
●Ability to work with both technical and non-technical teams/clients to develop solution designs and requirements
●Excellent storytelling, presentation, and communication skills
● A degree in computer science, analytics, or related field is preferred
We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [email protected] or to begin a conversation about your individual accessibility needs throughout the hiring process.