Senior Consultant, Analysis & Insights

  • 1 University Avenue, Toronto, ON, M5J 2P1, Toronto, Canada
  • Employees can work remotely
  • Full-time

Company Description

Cardinal Path, part of Dentsu, is a leading digital analytics and digital marketing firm focused on delivering insight, understanding and outcomes that create competitive advantage for our clients. We engage at the strategic, business, and technical levels to generate tangible and quantifiable value for our partners. Our clients include brands such as Bridgestone, Johnson and Johnson, Pfizer, Asics and hundreds of others. Cardinal Path’s mission is: To know. To Share. To be our Partners’ competitive advantage. And our company culture reflects the importance of our people’s’ expertise, wellness and happiness in everything we do.We are a fast-growing, leading marketing company with offices in the U.S. and Canada. We offer our employees competitive wages, flexible benefits, an awesome culture and the satisfaction of seeing a positive impact on our client's bottom line.

Job Description

Overview of Opportunity

The Senior Consultant role at Cardinal Path is designed for people who are seasoned veterans in digital analysis or digital business intelligence but are still looking to grow their analysis chops.

Areas of growth include (but are not limited to) data visualization, deep clickstream analysis, testing strategies and optimization and leading projects with teams of analysts. If this is the right role for you, then read on.

You are a natural problem solver and a quick learner. You enjoy working with data because it’s like a mystery to be solved. You do not give up easily and you know how to separate the signal from the noise. You also enjoy working with people because you can both listen and translate data into meaningful business actions. You’re a master storyteller with data and have a passion for finding meaning in data and delivering insights. In this role, you will have have the opportunity to work with industry thought leaders and world class clients.

Duties & Responsibilities

  • Document and critically assess the client’s business and analysis questions for Fortune 500 companies

  • Develop complex metric guides to answer client queries

  • Provide strategic approaches to data collection and data usage, to align with achieving the client’s business needs and priorities

  • Own the relationship with the client; lead projects from initiation through fruition

  • Gain incremental client engagements through strong work, visionary thinking, and adaptability

  • Develop the infrastructure whereby data is collected, either on a website or via media tools; use debugging tools regularly

  • Lead data pull methodology from various web analytics and media analytics tools

  • Develop visuals to explain data trends, either via dashboarding or data visualization tools

  • Creatively and concisely communicate ‘stories’ using data, aligned with the client’s business needs

  • Develop clear, effective, on-the-fly communications in response to client queries

  • Manage multiple tasks across multiple projects in a timely manner

  • Serve as a mentor to staff- and entry-level team members

  • Provide internal guidance to the team to ensure projects are strategically aligned with the client’s needs, and help keep the projects on time and on budget

Qualifications

Required Skills

  • Bachelor’s degree (quantitative field preferred)

  • 3+ years of business analysis focusing on performance optimization 

  • 3+ years of continuous work with digital analysis tools, such as Google Analytics or Adobe Analytics

  • 2 - 3 years working in a professional services organization, such as an advertising agency, media agency or management consultancy

  • 3+ years experience presenting analysis and insights to stakeholders/clients

  • Very strong skills in Excel and PowerPoint

  • Excellent communication skills including verbal, written and data visualization

  • Demonstrated ability to analyze data to generate relevant insights, then construct a convincing narrative for clients

Preferred Skills

  • Familiarity with attribution concepts, A/B testing, and voice-of-customer data

  • Ability to manage time effectively across competing priorities

  • Use sound judgment to identify issues and escalate them when appropriate

  • Takes constructive feedback well and not afraid to ask questions when help is needed

  • Experience with data visualization tools such as Tableau, Domo, Data Studio or Power BI

  • Contribute to improvements in processes used by analysts

  • Giving constructive feedback/mentorship to less experienced colleagues

  • Ability to effectively teach advanced concepts to less-experienced colleagues and clients 

  • Ability to lead a workstream to completion on time and on budget

  • Identify growth opportunities with existing clients

What will make you stand out

  • Demonstrated passion for the field of analytics; ability to pick up new skills proactively

  • Understanding of major digital marketing channels, such as paid search and programmatic display

  • Ability to develop measurement frameworks for clients’ digital programs

  • Ability to translate business requirements into specific goals and KPIs

  • Demonstrated thought leadership on analytics-related topics; cultivating a unique perspective on digital analytics

Additional Information

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process, please contact [email protected] or to begin a conversation about your individual accessibility needs throughout the hiring process.

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