Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined dentsu. For more information, visit www.merkleinc.com.

Role Purpose:

The Email Developer consults on, codes, and troubleshoots HTML email messages and related content in support of the digital marketing programs of our clients.

Key Responsibilities:

• Develop complex and customized HTML email code that adheres to industry best practices and brand guidelines, and closely matches the original creative design. Additional code-related responsibilities include:
• Consulting on technical capabilities and considerations
• Performing quality checks and peer reviews
• Managing changes and updates
• Scripting for dynamic content, personalization, and segmentation
• Managing HTML content and related assets within clients’ email platforms
• Work with email account production managers to coordinate campaign assets
• Display problem-solving skills to address and solve technical problems that arise
• Keep up with industry standards, innovations, and new best practices in email marketing
• Maintain basic knowledge of data as it relates to HTML code, to aid in troubleshooting critical list errors
• Deliver work in a timely fashion, which is crucial in a fast-paced environment
• Demonstrate flexibility by adapting to the evolving needs and priorities of our clients
• Provide career coaching and mentoring for junior email developers
• Act as a point of escalation for junior email developers on the team
• Support Lead Developers and other internal team leaders to manage escalations and resolve issues

Core Competencies:

• Attention to detail
  • Prioritize quality and accuracy in everything you do
  • Adhere to standard operating procedures and client checklists
  • Utilize self-auditing processes and techniques
  • Perform thorough peer reviews on behalf of your teams
  • Display advanced organizational, time management, and work prioritization skills
• Technical knowledge and skills
  • Intermediate to advanced knowledge of HTML and CSS
  • Experience in responsive design is required
  • Advanced knowledge of email platform limitations and code fixes/hacks to resolve (e.g., SFMC, Adobe Campaign, Oracle Responsys)
  • Technical understanding of platform-specific scripting languages and/or JavaScript is a plus
  • Ability to train others on the technical aspects of email development
• Self-sufficiency
  • Ability to deliver high-quality work with minimal supervision
  • Ability to prioritize work according to a variety of factors and variables
• Communication skills
  • Ability to conceptualize and communicate technical concepts to both technical and non-technical audiences
  • Ability to professionally connect with internal and external teams to increase trust and value for our clients
  • Strong written and verbal communication skills
• Team and task management skills
  • Oversee a team of junior developers and actively engage with them by providing consistent feedback on their performance as well as technical and soft-skill coaching
  • Manage production-related administrative tasks as assigned

Job Expectations:

• Follow all company policies
• Be on time to work every day
• Promote a positive, diverse, and collaborative work environment
• Be comfortable working in a fast-paced, deadline-driven industry
• Innovate and update existing email templates to adjust for latest industry trends and techniques
• Develop and maintain internal email best practices guides and HTML repositories

Qualifications/What we’re looking for:

• 3+ years of experience in front-end development or email marketing in a professional environment
• Bachelor’s degree in computer science or comparable technical field, or professional experience that demonstrates comparable technical abilities required
• Experience building error-free email campaigns, including responsive HTML emails
• Advanced understanding of web languages and development tools such as HTML, CSS, Photoshop, Dreamweaver, and Bootstrap
• Experience communicating with internal teams as a primary point of contact a plus
• Experience as a coach, mentor, or people manager in a professional environment a plus
• Experience working in Salesforce Marketing Cloud (SFMC) preferred. Other ESP experience (e.g., Adobe Campaign, Oracle Responsys, Oracle Eloqua) a plus
• Superior attention to detail
• Strong work ethic and a bias toward action- and results-oriented activities
• Passion for learning new skills
• Strong interpersonal communication skills
• Collaborator that is team-centric and understands the importance of client service
• Naturally proactive and highly organized with the ability to turnaround multiple complex projects quickly

Additional Information:

This job can typically be done within a Monday-through-Friday schedule. At certain times throughout the year, there is advanced notice of evening or weekend work as requested by our clients—particularly around the holidays for our retail clients.

All your information will be kept confidential according to EEO guidelines.