About

Together we make. Come make with us.

Overview

About us.

At Cricut®, we believe that we’re all born makers. When we built our first cutting machine, we saw the potential for a simple yet powerful tool to completely transform the way people craft, design, and DIY. Since then, we continue to innovate with new machines, platforms, materials, and tools, but that’s just what we do. Who we are is a bustling worldwide community, a means for connection, and an outlet for unbridled creativity. Join us as we place the power of handmade into the hands of ALL.

Life

Love your work. And your coworkers.

Our company is made up of A+ human beings. We ask tough questions, entertain ideas outside of our own, and work together to make something bigger than ourselves. With Cricut® growing in China, the U.K., Australia, New Zealand, as well as Europe and South America, we’re on an unstoppable roll, satisfying that innate creative itch around the world. We train, develop, and celebrate great work with hallway high fives and promotions within. We also throw the world’s best Halloween party.

Enjoy incredible perks.

We take care of our team. From outstanding medical, dental, vision, and retirement benefits, to pet insurance, 401K match, life insurance, incentive programs, paid time off, on-site massages, phenomenal work-life balance, and employee discounts, we offer the best benefits package in the DIY consumer electronics industry. Period.

Like what you see? We can’t wait to meet you.

Responsibilities:

• Determine the most effective ways of educating consumers and evangelize education throughout the organization.
• Direct the consumer educational strategy
• Work cross-functionally to iterate on the post-purchase content strategy for Video (YT, Site, DS), FB, OOB, IG, Email, Social Paid, DS
• Leverage consumer journey research to define content strategies across channels
• Measure and report on the effectiveness of each channel’s educational tactics
• Work cross functionally with Product Teams to understand product roadmap. Develop the strategy to educate consumers post-purchase for each new product.
• Direct and Manage the Consumer Education Team.
• Monitor, track and respond to Educational questions on Cricut® social platforms and Cricut® Groups.

• Bachelor's degree is required (education major with some marketing and business coursework preferred)
• Extensive knowledge of crafting and Cricut® products.
• At least 5-7 years of online education and social platforms
• Experience in consumer electronics a plus
• Passion for innovation – a strong track record of delivering innovative education experiences
• Entrepreneurial spirit – ability to work efficiently in a fast-paced, start-up environment and do whatever it takes to get the job done
• Passion for the consumer – desire to really get to know the consumer, translating the consumer needs into education requirements and experiences
• Excellent communication skills – demonstrated use of written, presentation and verbal skills to drive team enthusiasm for products and gain stakeholder buy-in
• Working at all levels – proven ability to drive strategic thinking about the product direction as well as focus on the executional details
• Team player – build strong relationships with the cross-functional team while serving as the team lead to drive results
• Data-driven decisions – know how to get and analyze data to make business decisions, balancing thoughtful research with the need for timeliness

Cricut® is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. This position is contingent on successfully completing a Criminal Background Check upon hire. Cricut® participates in E-Verify.

What to Do Next: Please attach your resume including links to your portfolio where applicable. If you want to show your super powers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information!