About

Together we make. Come make with us.

Overview

About us.

At Cricut®, we believe that we’re all born makers. When we built our first cutting machine, we saw the potential for a simple yet powerful tool to completely transform the way people craft, design, and DIY. Since then, we continue to innovate with new machines, platforms, materials, and tools, but that’s just what we do. Who we are is a bustling worldwide community, a means for connection, and an outlet for unbridled creativity. Join us as we place the power of handmade into the hands of ALL.

Life

Love your work. And your coworkers.

Our company is made up of A+ human beings. We ask tough questions, entertain ideas outside of our own, and work together to make something bigger than ourselves. With Cricut® growing in China, the U.K., Australia, New Zealand, as well as Europe and South America, we’re on an unstoppable roll, satisfying that innate creative itch around the world. We train, develop, and celebrate great work with hallway high fives and promotions within. We also throw the world’s best Halloween party.

Enjoy incredible perks.

We take care of our team. From outstanding medical, dental, vision, and retirement benefits, to pet insurance, 401K match, life insurance, incentive programs, paid time off, on-site massages, phenomenal work-life balance, and employee discounts, we offer the best benefits package in the DIY consumer electronics industry. Period.

Like what you see? We can’t wait to meet you.

We are a leading consumer products and technology company that is engaged in helping millions of people express themselves creatively with the Cricut® electronic cutting systems. Cricut® launched in 2005 and revolutionized the paper crafts industry. Today, millions of people use our products to create projects that range from vinyl signs, custom t-shirts, greeting cards, paper crafts, home décor, school projects—anything that allows people to live their best creative life. In the end, what inspires our consumers inspires us. Create More. Live More!

We’re looking for a stellar marketing manager to lead the marketing strategy and execution for one of Cricut’s product platforms. As a platform marketing manager, you will be responsible for developing and executing marketing plans that drive sell through of existing products. You also will own the marketing launch strategy and execution of new products, working closely with product, PR, influencer, social, digital and channel teams to ensure a successful, integrated launch.

Job Responsibilities:

• Own and execute the marketing strategy for one of Cricut’s primary platforms.
• Define marketing plan necessary to hit annual sell-through targets.
• Develop an in-depth understanding of the target audience, ensuring that marketing plans are relevant and impactful.
• Lead the development of an annual marketing plan, working closely with the PR, influencer, digital, social and channel marketing teams.
  • Define the overall marketing budget and campaign allocation necessary to hit annual targets.
  • Identify and phase key growth drivers throughout the year including campaigns to drive base business and new product launches.
  • Partner with creative team to translate product/brand campaigns into creative executions through the year.
  • Collaborate with consumer insights team to define and execute annual learning plan to information marketing strategies.
  • Serve as key point person to manage messaging communication on product updates.
• Lead the launch strategy and execution of new product launches.
  • Work closely with Product Management to translate product positioning into messaging and strategy to reach the target audience.
  • Develop campaign marketing brief and partner with the creative team to ensure quality, on-time delivery of marketing programs and assets.
  • Partner with cross-functional marketing team (PR, influencer, social, digital and channel) to develop integrated plan that reaches audience and reflects key messages.
  • Drive go-to-market strategy and execution ensuring on-time delivery.
  • Define and track key metrics for launch, communicating progress to cross-functional and leadership teams.

• Bachelor’s Degree in business, marketing or related field; an MBA is a plus
• 7+ years of marketing strategy experience
• Expertise in marketing – experience in leading annual planning, defining target audience and messaging, developing marketing briefs, partnering with creative teams to execute, setting and tracking key metrics
• Passion for innovation – a strong track record of delivering innovative marketing experiences
• Entrepreneurial spirit – ability to work efficiently in a fast-paced, start-up environment and do whatever it takes to get the job done
• Passion for the consumer – desire to really get to know the consumer, translating the consumer needs into messaging and experiences
• Excellent communication skills – demonstrated use of written, presentation and verbal skills to drive team enthusiasm for products and gain stakeholder buy-in
• Working at all levels – proven ability to drive strategic thinking about the marketing strategy as well as focus on the executional details
• Team player – build strong relationships with the cross-functional team while serving as the team lead to drive results
• Data-driven decisions – know how to get and analyze data to make business decisions, balancing thoughtful research with the need for timeliness

At Cricut®, we celebrate inclusion and diversity. Cricut is an equal opportunity employer and makes employment decisions based on merit. Cricut prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration. All your information will be kept confidential according to EEO guidelines. Cricut participates in E-Verify.

The intent of this job description is to provide a representative and level of the types of duties and responsibilities that will be required of positions given this title and shall not be construed as a declaration of the total of the specific duties and responsibilities of any position. Employees may be directed to perform job-related tasks other than those specifically presented in this description. Candidates must pass a background check and reference check.

What to Do Next: Please attach your resume and cover letter. Applications without a cover letter will not be considered. If you want to show your superpowers in other ways – include that information too. You can be sure that Cricut® is an employer who values individuality, equality and diversity, so tell us what you’re all about. If you are a Maker or a DIY enthusiast, whether you think you are a good one or not, we would love to hear about it when you send us your information!