Public Relations Coordinator

  • 10855 S River Front Pkwy, South Jordan, UT 84095, USA
  • Full-time

Company Description

Cricut helps people everywhere live creative lives by providing the tools they need to make beautiful, high-quality DIY projects quickly and easily. Innovator in the smart cutting machines category, Cricut offers the industry-leading Cricut MakerTM and Cricut Explore® machines, Design Space® software, a lineup of crafting tools and accessories, and a diverse range of materials such as vinyl, decorative papers, and iron-on. Cricut products can be found at most major craft stores and online. Cricut is located in the Salt Lake City area of Utah. Learn more at

Job Description

Cricut’s PR team is looking for a PR coordinator who will be a strong addition to our marketing team. As PR coordinator for Cricut, you will support one manager and work directly with our agency team as well our cross-functional marketing channels. The right person for this role should have:

  • A strong background in journalism or communications
  • Be able to produce reports using a suite of tools
  • A deep understanding of social media platforms, specifically Twitter
  • Experience with press relations and events
  • Strong relationship building skills

As Cricut’s PR coordinator, you must have a “go-getter” attitude and be willing to dive in to a variety of topics and execute with maximum impact. You must have a passion for our industry and an appetite to learn and be creative. You will also have the opportunity to travel for this role. If you are someone that loves a fast-paced, passionate and creative environment, then this is a great role for you.


  • Support our agency team in tracking and reporting coverage through reports
  • Write first drafts of communication documents: press releases/news-focused blog posts
  • Partner with our events team on planning and execution of press events
  • Coordinate with PR/influencer partners to handle logistics including contracts, flights, hotels and cars
  • Research industry trends and media opportunities and present to marketing team
  • Collaborate with Cricut’s influencer team on discovery and new potential partnerships
  • Execute Twitter strategy/content for Cricut social
  • Collaborate closely with other departments including influencer, creative, social, direct-to-consumer, channel marketing and sales
  • Assist with budget tracking and planning alongside your manager
  • Manage scheduling for partner meetings and programs
  • Maintain product requests program for the PR team


  • College degree – major in communications, journalism, public relations or business
  • Excellent writing skills (please provide examples)
  • 2-5 years of experience in an agency or brand working with press  
  • Proficiency in Microsoft word, excel and other basic computer applications
  • Experience with social media platforms including Twitter, Instagram, Facebook, etc.
  • Proficient in WordPress or other online blog platforms
  • Willingness to travel 1-2x per quarter
  • Ability to multi-task in a fast-paced environment with tight deadlines
  • Proven track record of positivity in a work environment
  • Strong relationship-building skills


  • Adobe Photoshop knowledge
  • Examples of media stories you’ve driven in the past year
  • Understanding of analytics tools (i.e., Google Analytics)  

Additional Information

What to Do Next:  Attach your resume. You can be sure Cricut is a workplace that values individuality and variety, so please submit any online presence you may have - Twitter, Facebook, Insta, Portfolio, Fan pages made because of you, etc. If you are a DIY enthusiast, we would love to hea/see your creativity.