Electronics

Strong technical and solution/product marketing background, a proven track record of identifying and understanding industry trends, be able to quickly gain new technical knowledge, and write compelling content suitable for buyers and buyer-influencers of hardware and software tools for electrical engineers.

In this role you will be a key member of the solutions marketing team and able to work remotely from home anywhere in Canada or the US. This position will focus on three main tasks.

First, conceive the strategy and implement a marketing plan to drive Company digital solutions. Develop the core content, including messaging, whitepapers, eBooks, product demos, videos, and webinars. These campaigns will focus on promoting new solution introductions, as well as existing solutions.

Second,  work with the global sales/field marketing team, product managers, and dedicated marcom resources to refine the campaign plans to promote and maximize the impact of the content.  The goals are to create and influence audiences that will ultimately be nurtured into high quality marketing leads for your portfolio.

Third, ensure the efforts fit Keysight communication channels, and measure the performance of the content and its ability to deliver against the audience and engagement goals the candidate define. Ultimately, the candidate will have the freedom to create the best possible campaigns and deliver your content to tens of thousands of potential customers.

The Candidate will have abundant support, including access to some of the industry’s best designers, branding experts, marketing consultants, e-mail experts, copy editors, graphic artists, and more.

• Bachelor’s university degree or equivalent (electrical engineering or marketing preferred)
• 5+ years of digital experience (technical or marketing)
• 3+ years of experience in a content-creation field – for example, technical marketing, product marketing, or engineering content development
• Experience with transforming complex topics into digestible concepts
• Ability to think creatively and break industry stereotypes
• Excellent writing skills and a passion for storytelling and digital content
• Ability to perform competitive analysis
• Strong analytical skills – experience with Eloqua and Domo an asset
• Experience developing marketing campaigns (messaging, personas, whitepapers, eBooks, videos, and webcasts)
• Proven success working with global, cross-functional teams

Base Salary - $110.000 to $150.000

Full Benefits