Marketing Specialist

  • 81 Prospect St, Brooklyn, NY 11201, USA
  • Full-time

Company Description

Cloud4Wi offers a location customer insight solution designed for understanding and engaging mobile users. With the Cloud4Wi Solution, customers can leverage existing wireless networks to build their business.

Volare is distributed through channel partners and connects more than 130 million mobile users across 50,000 locations in more than 103 countries. Customers include Adecco, Adidas, Armani, Bulgari, Burger King, Clarks, Gruppo FS Italiane, Prada Group.

Named 2018 Cool Vendor from GARTNER and Top 10 Retail Tech Startup

Job Description

We are looking for a highly motivated candidate to join our dynamic and growing team. The Marketing Specialist will be primarily responsible for developing, executing and measuring strategic, integrated marketing programs that support both strategic and tactical marketing and sales initiatives. This position will report to the VP of Marketing and will work closely with the Cloud4Wi marketing and sales teams, as well as channel partners

Responsibilities

  • Plan and execute integrated marketing programs that support marketing and sales objectives
  • Manage events, roadshows and webinars to evangelize Cloud4Wi
  • Prepare smart, compelling emails, landing pages, blog posts and social media posts to promote the new marketing content
  • Drive digital marketing programs, including search engine marketing and social media marketing campaigns.
  • Analyze the inbound leads to evaluate the quantitative and qualitative performance of each single campaign
  • Manage reporting of performance statistics and overall project traction and key metrics
  • Maintain and monitor contact database quality, freshness and integrity so the right data is fed into marketing programs

Qualifications

Skills and Qualifications

  • American/British Native
  • Bachelor's degree from a top tier school
  • 2-3 years of experience in marketing
  • Enterprise expertise is desired
  • Exceptional writing and communications skills
  • Strong presentation and public speaking skills
  • Strong organizational skills
  • Experience with Salesforce CRM and Pardot is a plus

Additional Information

Perks:

  • Professional growth
  • Weekly happy hours
  • A second family