Demand Generation Manager

  • Full-time

Company Description

Cloud4Wi offers Volare, a location analytics and marketing platform designed for understanding and engaging mobile users. With Volare, customers can leverage existing wireless networks to build their business.

Volare is distributed through channel partners and connects more than 65 million mobile users across 15,000 locations in more than 80 countries. Customers include Adecco, Bulgari, Burger King, Clarks, Gruppo FS Italiane, Liverpool, the Moscow City Government, Olive Garden, Prada Group and VTB24.

Job Description

We are looking for a highly motivated candidate to join our dynamic and growing team. The Demand Generation Manager will primarily be responsible for ideating, developing, executing, and reporting on
demand generation campaigns that drive awareness, acquisition, and financial growth. This position will report to the VP of Marketing and will work closely with the marketing and sales teams to manage
campaigns that raise awareness, generate leads and convert them into marketing qualified leads.
You will have the opportunity to have a significant impact as part of a passionate team that is transforming the Location Analytics and Marketing industry and business models on a global scale.

 Design and execute highly effective global lead generation and nurturing programs across all channels and targets (channel partners and clients), end-to-end
 Design and execute account-based marketing programs
 Bring new and fresh, creative ideas for targeting our audiences and building our pipeline
 Deliver highly accurate and detailed reporting on the success, opportunities for improvements of campaigns, and develop engaging reports and presentations on these insights
 Partner with marketing team, sales team, channel partners, and technology vendors to design and execute flawless and creative campaigns

Qualifications

 4+ years of experience in managing marketing programs that drive lead acquisition and demand generation
 Proven track record executing 360 marketing campaigns including email campaigns, online advertising, media partnerships, webinars etc. from ideation to results reporting
 Understanding of the B2B SaaS platform sales required
 Track record managing projects, time and prioritizing in a fast paced environment. Self-starter.
 Attention to details is a must
 Exceptional writing and reporting skills
 Strong Excel, and PowerPoint skills
 Experience with HubSpot is required; as well as hands-on experience with Salesforce
 Bachelor’s degree in Business or related field.

Additional Information

Perks:

  • Professional growth
  • Italian food cooked by the founders
  • Weekly happy hours
  • A second family