Carousell Group is the leading recommerce group in Greater Southeast Asia on a mission to inspire the world to start selling, and to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in eight markets under the brands Carousell, Cho Tot, Laku6, Mudah.my, OneKyat, Ox Street, and Refash, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments and Sequoia Capital India. 

As a team of passionate individuals working together to solve meaningful problems, there is so much more for you to discover in a career with Carousell. Our culture is made up of hiring, developing, and promoting people who embody our values of solving problems for our users; having a mission-first mindset; being relentlessly resourceful; caring deeply; and staying humble to constantly improve. Together as an organisation, we make magic happen.

Paid Media, Channel Execution & Performance Tracking (50%)

• Paid Media & Channel Execution: This is how the work actually reaches people, and how we prove it grew the brand. Run promotion campaigns on Facebook, Google, and TikTok, and coordinate emerging channels (Zalo ZNS, PR placements, display booking, seeding) with vendors/agencies. Keep an eye on new formats and platform trends so we pitch them before competitors do.

• KOL / Influencer / Community Management: Propose and manage partnerships with KOLs, influencers, communities, and KOC, from selection through briefing. Use historical performance data to suggest picks with real viral potential and long-term brand equity value, not just reach, and make sure booking quality and posting timelines actually hold up.

• In-app Amplification & Targeting: Schedule Push Notifications, In-app Messages, Display Banners, Themes, and Floating Buttons perfectly synced with what's live on social, using data logic to pick the right user groups: right content, right eyes, right time.

• Performance Reporting & Optimization: Track funnel metrics (Reach, Frequency, Engagement, DAU/DWL, App traffic) to see how each campaign lands, compile the "Rationale" report explaining why it worked or flopped, and turn those findings into concrete suggestions for the next round.

Marketing Team Operations & Enablement (50%)

• Project & Progress Tracking: The glue that keeps 4 brands from falling apart. Follow up on every task and initiative across the team like an internal account manager: know exactly where each campaign stands, spot bottlenecks before they slow things down, and connect the dots between teammates and specialists so nothing falls through the cracks.

• Rewards Program Support: Help manage the rewards catalog so it stays fresh and stocked, monitor redemption rates to make sure rewards actually reach users, and support briefs to the Product team to revamp and build out rewards features on the app.

• Workflow & Knowledge Systemization: Turn how the Brand team works into systems: consolidating know-how into reusable skills and playbooks instead of repeating manual effort.

• Brand Health & Competitive Tracking: Support end-to-end brand tracking with research vendors, consolidating results across the funnel (top-of-mind, awareness, imagery, usage, consideration, recommendation), and monitor competitor and category moves to spot gaps and opportunities.

REQUIREMENTS

• Academic Background: Currently a student in Marketing, Business, Data Science, Economics, or a related field.

• Proven Hustle: Real, hands-on experience running social pages, small-scale ads, or growing a community, not just a one-off class project. Bring your portfolio or case studies.

• Data-Driven Viral Instinct: You have a sharp sense for what makes content spread, and you always back that instinct with data. You don't just see a "1.5% CTR," you ask why it's 1.5%, and you turn hunches into concrete suggestions for paid channels, execution, and KOL/KOC picks.

• AI-Native Mindset: You already treat AI as a real working habit, not just for drafting copy: reading data faster, helping set up ads, suggesting KOL/KOC picks. You go looking for new tools and automations before anyone asks you to, because you believe marketing is being rewritten by AI right now, and you want to be someone who rewrites it, not someone it happens to.

• Ownership & Communication: You can juggle multiple campaigns, vendors, and deadlines without losing your checklist, and you're the bridge between teams: quick to spot a new format or algorithm shift, and able to explain digital metrics simply to Creative while coordinating smoothly with vendors and Product.

BENEFITS

• Hands-on experience with real impact: Learn the A-to-Z of how a massive platform runs marketing across four brands at once.

• Creative freedom with support: Own your ideas and get feedback from experienced mentors across brand, growth, and design.

• A dynamic learning environment: Work across the full brand stack, from strategy and content to media, research, and product, not just one lane.

• Strong mentorship: Close guidance from our Brand Performance Specialist, Brand Content/Creative Specialist, and cross-functional teammates to sharpen both your craft and your data instincts.

• Fast personal growth: Learn to balance creativity with data, storytelling with performance, and big ideas with execution.

• A work culture built on FRUIT values: Fast Growth, Responsibility, User-first, Integrity, and Team. We live by these, not just print them on a wall.

• A comfy, modern office setup: Where collaboration and creativity thrive in a relaxed atmosphere (and yes, we laugh a lot).

Thank you for taking your time to read our job description and thank you in advance if you decide to apply for this position. Shortlisted candidates will be contacted within 2 weeks since application, otherwise we might meet when another chance arises.

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