HED Sales Manager, US
- Full-time
- Recruitment type: Permanent
Job Description
Join the team redefining how the world experiences design.
Hello, hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte!
We know job hunting takes time, so we’ll get straight to the point.
Where and how you can work
Our flagship office is in Sydney, Australia, and Austin, Texas is our North America Sales Headquarters. This role supports the HED vertical across the entire North America region.
What you’ll be doing in this role
As Canva continues to scale, change will always be part of our DNA. Here’s a flavour of the work you’ll take on — with the understanding that HED evolves quickly alongside our customers’ needs.
- Driving revenue growth across Higher Education
Lead and coach a team of AEs covering Higher Ed accounts across North America.
Accelerate Canva Enterprise adoption in highly complex, compliance-driven environments with significant variation in procurement, risk posture, and contracting requirements.
- Leveraging deep B2B SaaS experience
Bring direct and recent experience leading B2B SaaS sales into Higher Ed institutions
Guide AEs through procurement rules, budget cycles, competitive processes, offline purchasing pathways, and multi-layered oversight found in the Higher Ed sector
- Elevating customer trust and enthusiasm
Extend Canva’s reputation for exceptional user experience into regulated industries.
Coach AEs to partner effectively with IT/security teams, procurement officials, program leaders, and executive sponsors across GHNFP.
- Building a best-in-class operating rhythm for Higher Ed
Establish clear processes, cadences, and expectations that reinforce disciplined execution: pipeline development, deal inspection, forecasting, outbound strategy, and cross-functional partnership.
Strengthen performance management, enablement, and coaching frameworks that support both accountability and internal mobility.
- Hiring and developing strong Enterprise talent
Recruit, develop, and retain senior sellers who can succeed in Higher Ed’s unique operating environment.
Provide structure, confidence, and clarity for early-career AEs as they grow into enterprise-ready sellers.
- Partnering across Canva
Collaborate deeply with Legal, Security, Deal Desk, and Sales Operations.
Champion brand governance, procurement, and risk alignment essential to Higher Ed customer success.
- Tools we use
- Salesforce, SalesLoft, Pocus, Gong, Govspend, and other enterprise systems built to support our entire GTM org,
You are a match if…
You have proven success managing individual sellers in Enterprise SaaS, including complex sales motions.
You have direct and recent experience leading Higher Ed sales in the U.S.
You have strong experience negotiating with CIO offices and procurement teams at universities.
You have experience coaching early-career AEs and developing them into confident, capable enterprise sellers, while also coaching tenured reps.
You know how to sustain a strong rhythm of business and consistent sales execution, including structured weekly cadences, disciplined pipeline practices, and clarity around operational excellence.
You manage a rigorous forecast and excel at coaching deal qualification, deal control, inspection, and progression from 0–100%.
You bring depth in coaching outbound sales strategy, including building repeatable, high-quality outbound motions across all HED accounts
You understand the unique complexities of higher education institutions, particularly around procurement, multi-threading, and navigating a decentralized landscape.
You simplify complex concepts and turn them into clear, actionable guidance.
You are a self-starter—accessible, collaborative, and grounded in high trust and accountability.
You thrive in fast-paced environments and consistently drive clarity, focus, and results.
You bring humility, curiosity, and a strong desire to continually improve.
About the team
The mission of the North America Higher Ed Coach is to ensure we have the people, practices, and strategy in place to bring Canva Enterprise and Canva Campus to as many Higher Ed institutions as possible. You will report into Higher Ed leadership, partnering closely with teams across Legal, Security, Deal Desk, Operations, and Customer Success to drive disciplined execution and exceptional customer outcomes.
What’s in it for you?
We work hard to hit our big goals — but you’ll also experience moments of magic, connection, and fun woven throughout life at Canva.
Here’s a taste of what’s on offer:
Equity packages so our success becomes yours
Health benefits plans to support you and your family
401(k) with company contribution
Inclusive parental leave for all parents and carers
Vibe & Thrive allowance for wellbeing, connection, and workspace
Flexible leave options that support balance and personal impact
Learn more at lifeatcanva.com.
Other stuff to know
We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.
We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!
Please note that interviews are conducted virtually.