B2B Marketing Director

  • Toronto, ON, Canada
  • Employees can work remotely
  • Full-time

Company Description

Brainrider is a marketing and creative services agency with teams in Menlo Park/San Francisco, Los Angeles, Seattle, New York City, London, and Toronto. We work with in-house creative teams and internal agencies to fill capability and capacity gaps, enabling them to deliver a high level of service to their internal marketing clients. 

We are a team of craftspeople. Our expertise and understanding earn our clients’ trust. We are successful when our clients value the insights and knowledge we share. We hold ourselves accountable. We are driven to become better. We do our best when we work as a team.

Job Description

As the Marketing Director, you will join, lead, and grow our existing marketing team. Your experience as a B2B marketer has included successes and failures with a range of brand marketing, content marketing, and demand generation responsibilities. 

You have a deep understanding of how to deploy a marketing team and budget to drive a full spectrum of marketing impact results including increased brand awareness, audience growth and engagement, a healthy revenue pipeline, and customer retention.

Some of your favorite things include benchmarking reports, processes that scale efficiently, experimental tactics, new content formats and marketing channels, collaborating over video chat, and celebrating your team’s success and learning.


What you’ll do 

  • Lead all aspects of Brainrider’s B2B marketing including brand, PR, communications, demand generation, and customer marketing

  • Lead and grow your marketing team with the expectation they will eventually replace you

  • Build a marketing services brand that marketers love to work with and work for

  • Build a marketing and sales pipeline to support the company’s continued growth

  • Build and nurture collaborative relationships with our Client Service team, Studio team, and Operations team

  • Set and deliver on marketing objectives and key results that contribute to company growth and success

  • Report regularly to senior leadership on the effectiveness of marketing initiatives

  • Build scale in the marketing function by developing and iterating on templates processes, and roles 

What you’ll bring

  • Innovative approach to testing, learning, and continuous improvement

  • Passionate about B2B marketing

  • Preference for and experience in a high growth B2B tech or Saas company 

  • Proven experience directly managing a B2B marketing team

  • Concrete examples of both successful and unsuccessful brand and demand generation marketing programs you have planned and executed

  • Experience setting and managing annual marketing budgets

  • Experience setting and reporting on team and individual objectives and key metrics

  • High level of aptitude using current marketing technologies including marketing automation, CRM, CMS, ABM, ad platforms, SMM tools, like Salesforce, Pardot, Google Analytics

Additional Information

What you’ll get

You’ll work with a team of craftspeople. People who are driven to become better and do their best when working as a team to ensure repeated success by understanding our clients needs and values.

We also offer competitive salaries, paid vacation, WFH support and set-up assistance, 401K options and a wide variety of other great perks!

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