Marketing Manager Ukraine

  • Full-time

Company Description

BlaBlaCar is the world’s leading carpooling platform, created with one dream in mind: leveraging technology to fill the millions of empty seats on the road. We offer long- and short-distance carpooling as well as a bus marketplace, with the mission to become the go-to marketplace for shared road mobility.

Today, our community counts over 90 million travellers in 22 countries, creating a smarter, friendlier and carbon-saving transport network. Every year, our community saves 1.6 million tons of CO2e by sharing the road, equivalent to the CO2 emissions generated by Paris traffic in a year. But it doesn’t stop here – our team of 250+ engineers is developing innovative algorithms to further unlock the potential of shared travel and multiply its impact.

We’re looking for people to join our journey – people who care, who are driven by impact and innovation, and who want to thrive in a fast-paced entrepreneurial environment. We offer a flexible workplace where we count on each other to take initiative. So join the ride – we can’t wait to see where it takes you.

Job Description

BlaBlaCar is looking for a Marketing Manager to join its regional marketing team. 

You will be joining a skilled and motivated team of people, whose goal is to accelerate BlaBlaCar's growth.  A successful candidate should be both happy to work with data and marketing channels directly and cooperate closely with the analytical and paid marketing team to create scalable solutions.

What you will directly contribute to

  • Revealing marketing and product opportunities based on analysis of Ukranian marketplace and conducted market research;
  • Finding and managing affiliate marketing partners for acquiring passengers and drivers;
  • Driving integrated marketing campaigns and partner marketing activities with bus carriers/bus stations using offline and online marketing channels

Qualifications

  • 5+ years of work experience in online marketing
  • Skilled in performance marketing. Familiar with online marketing metrics and business models
  • Strong project management skills - proven ability to drive projects in a matrix organization. Ability to impact without authority
  • Strong data and analytical skills -  familiar with key metrics & principles, successful campaigns
  • Understanding of key principles of media planning for offline channels
  • Presentation skill - ability to simply present complex ideas 
  • Fluent in English and Ukranian 

Nice to have: 

  • Experience in online marketing for C2C marketplaces/classified
  • Skilled in radio and OOH
  • Ability to work with creative teams, to develop high-quality creative briefs. 

Additional Information

Terms & Benefits

  • Start: As soon as you are ready!
  • Location: Kyiv, remote/hybrid is negotiable 
  • Contract: permanent contract
  • Free carpooling & bus-rides wherever whenever

Interested in joining the ride?

Here’s what your hiring journey will look like:

  • a 45-min video-call with one of our Talent Acquisition Managers to get to know you, understand your career expectations and answer your questions;
  • a 60-min video-call with our Head of Pro Marketplace in Ukraine to give you more insights into the role and discuss further your background;
  • a 60-min video-call with our Head of Marketing in Russia to give you more insights into the role and discuss further your background;
  • a fully remote exercise to evaluate your technical skills
  • a 60-min video-call with our Head of Regional Marketing to assess your ability to lead upcoming projects in autonomy.

Usually, our hiring process lasts 3 weeks and offers usually come within 48 hours.

BlaBlaCar is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.