Head of Go-to-Market
- Full-time
- Department: Commercial & Strategy (WD Function)
- City: Brussels
- TA Partner: Kevin Taylor
Company Description
Build the platform where Belgium feels at home.
For over 30 years, Immoweb has been more than just a platform; we are the digital heartbeat of the Belgian real estate market. From first apartments to forever homes, we bridge the gap between dreams and reality for millions of users every month.
Our mission: to inspire, guide and close every home move in Belgium. We make real estate fast, transparent, and stress-free through world-class technology and human-centric support. We are dedicated to connecting people with their property goals, ensuring that at Immoweb, your work has an immediate, nationwide impact from day one.
Job Description
Your mission:
You own the commercial trajectory of Immoweb’s agency business. Your objective is to build and orchestrate the commercial engine that will strengthen market leadership, accelerate monetisation and support our long-term growth ambition. You will operate at the intersection of Product, Tech, Sales, Pricing and Finance — ensuring what we build, how we price it and how we sell it are fully aligned. Your decisions will directly influence performance, competitiveness and strategic positioning.
Key responsibilities:
Commercial Strategy & Offer Design
Define and own the long-term commercial strategy for agencies
Design packaging, pricing logic and portfolio priorities
Lead the successful launch of new commercial offers
Ensure strong business case discipline and revenue steering
Monetisation & Growth
Identify structural growth levers across segments
Balance value capture with competitiveness and supply dynamics
Translate market insights into clear commercial decisions
Product & Roadmap Alignment
Translate commercial opportunities into product priorities
Align roadmap decisions with monetisation logic
Represent the Belgian market voice internally
Sales Enablement & Launch Excellence
Lead end-to-end commercial launches
Equip Sales with clear positioning, training and objection handling
Ensure strong field execution and adoption
Performance Monitoring & Continuous Improvement
Own performance tracking and commercial KPIs
Diagnose underperformance early and drive corrective actions
Maintain strong feedback loops between Sales, Product and Pricing
Qualifications
What you bring:
We are hiring a builder — someone who understands how to scale a marketplace business and combine analytical rigor with commercial instinct.
Strong experience in marketplace, SaaS, platform or digital subscription environments
Proven ownership of monetisation or revenue scope
High analytical rigor and ability to structure complex business cases
Experience operating in fast-paced tech environments
Exceptional cross-functional leadership skills
Ability to influence senior stakeholders and drive alignment without authority
A structured yet pragmatic execution mindset
Real estate experience is a plus, not a requirement.
Additional Information
What we offer:
A professional and inspiring workplace where We Live for the customer.
A dynamic, open culture driven by ownership and collaboration. We move fast, simplify to scale, and make bold calls backed by data and judgment.
Opportunities for growth — through personalized coaching, and continuous feedback loops. Because growth isn’t an event, it’s a habit.
A true work-life balance — with flexible homeworking and working hours, built on mutual trust and accountability. We deliver big, but we also make space to breathe.
Connection and fun matter too: team buildings, year-end dinners, afterwork drinks, and plenty of other moments, because only the best teams win together.