ApprovalMax is redefining how finance teams manage the Money Out cycle — from purchase orders and supplier bills to employee expense management and payroll. Trusted by 18,000+ businesses worldwide, our platform empowers companies to automate financial controls, ensure compliance, and scale efficiently.

At the end of 2024, ApprovalMax secured a £10 million growth investment from Yttrium, a leading European technology investor. This funding marks the beginning of a new chapter in our journey — scaling our category leadership in Money Out automation, expanding enterprise capabilities, and accelerating product innovation.

Research & Insights (50-60%)

• Lead qualitative research to improve activation and conversion across the trial-to-paid journey
• Conduct customer interviews using JTBD methodology to understand motivations and adoption patterns
• Develop actionable behavioral segments based on customer journeys and desired outcomes
• Analyze conversion funnels and user cohorts in Amplitude to identify opportunities and friction points
• Present insights to Product, Marketing, and leadership in decision-ready formats

PLG Campaign Execution (30-40%)

• Execute and manage in-app campaigns for product communications (feature announcements, onboarding flows, beta invitations, surveys, etc.)
• Handle campaign setup, segmentation, deployment, and performance tracking
• Write customer-facing copy that drives engagement and activation
• Collaborate with PLG Manager and Product Marketing on messaging strategy and targeting
• Monitor campaign performance and iterate based on data

Cross-Functional Collaboration

• Partner with Product Marketing to validate messaging and positioning
• Build continuous feedback loops that translate insights into prioritized opportunities
• Support the wider Product team with messaging capacity as needed

You're a Great Fit If You:

• 3+ years product/UX research experience in B2B SaaS with a track record of influencing product decisions
• Confident, calm and empathetic communication styles, producing highly relevant insight from customer research, across all our global regions
• Hands-on experience with customer engagement platforms (Intercom, Braze, Customer.io, or similar)
• Comfortable independently analyzing funnels and cohorts in Amplitude or similar analytics tools
• Proficiency with JTBD framework and behavioral segmentation
• Strong written communication skills for customer-facing content
• Experience with conversion optimization, onboarding research, or PLG environments

Working Style:

• Can operate independently to shape research practices and drive adoption across teams
• Comfortable with scrappy, iterative approaches over months-long studies
• Use AI to scale research impact and automate analysis
• Move quickly from insight to hypothesis to test to measurement
• Comfortable having research findings challenged and debated

• Growing international business with 10,000+ subscribers
• Regular performance-based compensation reviews
• 26 days paid time off
• 1 additional day off for your Birthday
• Remote office assistance
• Service years recognition financial reward