Account Based Marketing Specialist
- 511 W Freshwater Way, Milwaukee, WI 53204, USA
- FLSA: Exempt
- JobFunction: Marketing & Communications
- Business Platform: Zurn
- Work Location: Zurn - USA WI Milwaukee HQ: 624
- Reg/Temp: Regular
- Shift: 1
- Travel Required: Yes - 10%
Zurn Water Solutions is the unrivaled leader in water solutions for health, human safety, and the environment. With our ecosystem of products and systems that are at the core of sustainability we deliver solutions that protect human health, conserve resources, and optimize our customers results. Water sustains everything. At Zurn we are Sustainably Inspired!
We offer the largest breadth of engineered water solutions and sustainable plumbing products, while delivering total building solutions for new construction and retrofit applications. Zurn designs, procures, manufactures, and markets products that provide and enhance Water Safety & Control, Flow Systems, and Hygienic & Environmental solutions.
The Account Based Marketing Specialist is responsible for accelerating Zurn’s demand-focused marketing programs to meet the organization’s growth objectives and drive incremental revenue through targeted account opportunities in collaboration with our sales and marketing leaders. This position is located in Milwaukee, WI or remote, and reports directly to the Manager of Demand Generation, and must align with Zurn’s corporate marketing group, the Business Unit leaders and their respective teams in Product Management, Engineering, and Sales.
Lead the development and execution of our ABM strategy, building multi-channel go-to-market campaigns targeting key enterprise accounts.
Design and execute marketing plans for specified sales accounts and contacts on a 1:1 basis that focus on accelerating existing opportunities or landing new opportunities within assigned account(s)
Collaborate with subject matter experts and content team to create and personalize high level messaging, anchor and supporting content, nurture assets, and sales enablement
Using marketing analytics and reporting platforms, compile reporting to determine business impact measured by named account pipeline/opportunities (sourced/influenced), database growth and accuracy for named accounts, account/person engagement scores, and sales/partner utilization of programs; make recommendations based upon metric results
Build and maintain effective relationships with internal stakeholders and subject matter experts to align on market opportunities, objectives, benchmarks, messaging and audience targets, and content to ensure campaign success
Communicate and educate the sales, marketing, product, and customer teams regarding new and planned marketing activities.
Support evaluation and selection of tools and vendors that contribute to Account Based Marketing activities and deliverables.
Plan and execute the market strategies focused on product adoption and the overall success of the existing and prospective customers.
Deliver training and tools to our sales teams to help them be more efficient and effective.
Improve marketing effectiveness by identifying opportunities through more effective audience segmentation, marketing techniques, and processes.
Measure and report on the success of campaigns & optimize approach based on real-time analytics and data.
Enhance the buyer journey as it relates to content development and inbound marketing efforts.
Customer Focus – Building strong customer relationships and delivering customer-centric solutions.
Business Insight – Applying knowledge of business and the marketplace to advance the organization’s goals.
Manages Complexity – Making sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.
Communicates Effectively – Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
Instills Trust – Gaining the confidence and trust of others through honesty, integrity, and authenticity.
Experience and Skill Required
Bachelor’s degree, preferably in Marketing, Communications, or General Business
2-4 years of marketing experience, preferably in a corporate environment
Experience executing public relations activities including social media across all major platforms in a business setting.
Familiarity with SEO and SEM tactics, success factors
Basic knowledge of web content management systems (e.g. Kentico, Hubspot, social platforms, etc.)
Standout communication skills with extraordinary ability to collaborate constructively and cross-functionally.
Experience with Microsoft Office suite including Word, Excel, and PowerPoint
Ability to partner with various teams and stake holders to drive results.
Highly analytical with focus on metrics and outcomes.
Must be able to travel up to 10-15% of the time.
Total Rewards and Benefits
- Competitive Salary
- Medical, Dental, Vision, STD, LTD, AD&D, and Life Insurance
- Matching 401(k) Contribution
- Health Savings Account
- Educational Reimbursement
- Matching Gift Program
Equal Opportunity Employer – Minority/Female/Disability/Veteran
At Zurn, we have a longstanding commitment to fostering, cultivating and preserving a culture of diversity, equity and inclusion so that all associates feel welcome and valued.