With over 25 years’ experience, plus the same enormous passion and ambition we had on day-one, we’re trailblazers in the pet e-commerce industry. Our solutions make over 12 million customers genuinely happier – and that’s something we really care about. We work together to continually adapt; embracing change and the challenges it brings so that we can keep doing better. Join us and discover a place where your potential meets your passion for pets. That’s the power of plus.

At Zooplus, Audience Strategy & Activation is evolving from campaign-based targeting to decision-led, reusable audience building blocks that power CRM, onsite, app and paid media creating end-to end user experiences across 25+ markets. 

We are looking for a Working Student to support the Audience Management & Strategy function in Marketing Intelligence department building scalable, data-driven audience frameworks — supported by our Customer Data Platform (CDP) and internal data products. 

This is an opportunity to work at the intersection of data, growth and marketing technology. 
 

1. Audience Building & Activation Support 

• Support creation of reusable audience logic (e.g. lifecycle segments, category propensities, brand affinities, churn risk groups) 

• Assist in preparing audience exports and QA checks 

• Help document audience definitions and governance rules 

• Support activation across CRM, paid, onsite and app platforms 

2.Data & Insights Support 

• Help analyze audience performance and activation results 

• Work with SQL-based outputs and validate data consistency 

• Support testing & experimentation documentation 

• Identify data gaps or manual bottlenecks in the process 

3.Process & Governance 

• Maintain audience documentation in Jira 

• Ensure clean handover between stakeholders (Marketing, Product, Engineering) 

• Support automation initiatives to reduce manual audience creation 
   

What You'll Learn 

• How scalable audience management works in a multi-market e-commerce company 
   
• How decision-based segmentation enables cross-channel activation 
   
• How data products power growth decisions 
   
• How to move from manual campaign targeting to reusable audience frameworks via empowering decisions between marketing, product and engineering stakeholders 

What We're Looking For 

• Currently enrolled in Business, Marketing, Data Science, Economics or similar 

• Strong analytical mindset (comfortable with Excel; independent SQL querying skills) 

• Interest in CRM, CDPs and marketing technology stack 

• Structured, detail-oriented and process-driven 

• Curious about how marketing and activation work at scale 
   

Nice to Have: 

• Experience with data layers, data products, CRM and CDP tools (e.g. Braze, Tealium, Salesforce or similar) 

• Exposure to segmentation or A/B testing 

Headquartered in Munich, with offices across Madrid, Krakow, Wroclaw, London and Vienna, we collaborate because we genuinely love working together - so you’ll be at the heart of an incredible, multinational team. We trust each other to get the job done, which means you’ll benefit from hybrid working, spending 60% of your time in the office and 40% at home. 

At zooplus, we believe in equal opportunity and support everyone to fulfil their potential. We recognise the power of listening and learning from each other and embrace diversity and inclusion of all.

#LI-Hybrid

zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.