Digital Lead Generation Specialist

  • Paarden Eiland Rd, Paarden Eiland, Cape Town, 7405, South Africa
  • Employees can work remotely
  • Full-time

Company Description

Yoyo powers some of the world’s leading retail brands, through customer loyalty and rewards software solutions, to offer the world's most rewarding buying experience.

We create a space where passionate, smart, curious and creative people thrive.

Our values are our way of being, and how we show up every day.

This is how we help our clients build their best business and our staff build a career to be proud of. Living these values builds an environment where world-class passionate people create world-class scalable products that delight customers and consumers and drive scalable profit and revenue growth.

Job Description

The purpose of this role is to design, create and deliver marketing programmes to support expansion and growth of Yoyo’s services and products. The role will require an in-depth knowledge of Yoyo’s products and market goals. Reporting to the Head of Marketing, this will encompass responsibility for Yoyo’s digital lead generation and marketing strategy as well as implementation; covering global sales for Direct, Channel partners and SaaS routes to market.

As the Digital Lead Generation Specialist, you have a passion for all things marketing and technology. You will be comfortable in leading integrated digital marketing campaigns, from concept through to execution, to grow revenue for the business.


Creation and execution of digital lead generation and marketing campaigns (SEM, PPC, Adwords and Remarketing) to grow our client base and create awareness amongst users

  • Institute metrics to measure the ROI, CAC and LTV of these efforts
  • Manage our SEO strategy across all business units (keyword, image optimization etc.)
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
  • Implement campaign performance tactics, such as pixel tracking, UTM codes and goal conversions
  • Manage digital budget and compile regular campaign performance reports
  • Acquire insight in digital lead generation trends for benchmarking purposes


  • Commitment to excellence
  • Efficient multitasker (we’re a fast-paced company)
  • A keen eye for detail 
  • Deadline and delivery driven
  • An overachiever with strategic capability
  • Adaptive to face a high-paced and demanding IT environment
  • Ability to work independently and as part of a team
  • Logical with a passion for solving problems
  • Proactive and able to take initiative
  • Organised with the ability to prioritise and plan

Additional Information

    Company Values:

    • Be extremely customer centric: In everything we do, serve and delight our customers, using data to continuously improve.
    • Be a passionate team player: Spiral up, be positive, bring momentum, and energy to those around you, leave ego at the door and be teachable.
    • Be an owner: Be accountable and take responsibility. Find solutions, learn from your mistakes and own tasks to completion.
    • Be world-class at speed: Delivering world leading solutions that delight our clients and customers.
    • Be curious and creative: Constantly innovating, exploring, learning, stretching ourselves, pushing the boundaries and thinking out of the box.

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