YouScience – Empowering Intentional Individualized Success.  

YouScience is a rapidly growing SaaS business focused on solutions in the education and workforce development sectors with nearly a million users in 7k+ schools globally. We combine revolutionary aptitude-based career guidance with industry-recognized certifications that empower students to uncover their natural talent, validate their skills and knowledge, and pursue their best-fit educational pathways and careers.

Our platform uses real measures of aptitudes via psychometrically valid “brain games” to determine a user’s unique set of natural abilities. When combined with interests, the results yield very accurate career recommendations and deep personal insights. Our industry-recognized Career and Technical Education (CTE) certifications help students validate the knowledge and skills they have gained in the classroom and match them to employment opportunities and continuing education. Taken together, our suite of products expands students’ vision of opportunity and equips educators to better guide students in their educational and career decisions.

Director, Lead Generation at YouScience will lead our end-to-end lead generation strategy and execution with the outcome of driving more qualified leads for our sales force. Focused on the customer and oriented to created exceptional experiences, this marketing leader will take ownership for the strategy, best practice implementation, and execution of our lead generation program. Core to this will be helping the company grow and compete in a very exciting space.

This individual will be charged with planning, budgeting, managing, and optimizing our channels to create a high functioning funnel that skillfully helps customers get closer to buying. We ask that you be a curious experimenter, a passionate customer advocate, and a purveyor of lead generation best practices.

You will own the essential lead generation KPIs and will work with the broader marketing team to make sure this aligns with the business OKRs. Together, we’ll use these metrics to learn, make smart optimizations, and build insights that will guide the evolution of the lead generation practice. We love to move fast, fail fast, and get better over time. This is a unique opportunity to build something smart and impactful.

What you’ll do:

• Develop and execute campaigns that achieve quarterly and annual pipeline goals
• Manage the lead generation budget, report on pipeline attribution, and continually optimize and A/B test campaigns to achieve the best-in-class results
• Partner with other marketers to launch integrated campaigns across multiple paid and unpaid channels, including Google Ads, LinkedIn, Email, Display, Direct Mail, and more
• Work closely with the content team to ensure you have the right assets for campaign success
• Partner with sales and revenue ops teams to run account-based marketing plays
• Participate in field marketing motion among strategic partner, industry, and hosted

Skills to help you succeed

• Relevant experience in revenue marketing, demand generation, lead generation (preferably at B2B SaaS companies)
• A track record of hitting aggressive pipeline targets and generating revenue through demand generation and ABM plays
• Expertise with various marketing tools, like HubSpot, Marketo, Salesforce, Google Analytics, Google Ads, and more.
• Experience running campaigns across multiple channels including SEM, display, email, social, and web
• 5+ years of experience in demand generation (preferably at B2B SaaS companies)
• A track record of hitting aggressive pipeline targets and generating revenue through demand generation and ABM plays
• Expertise with various marketing tools, like Salesforce, Marketo, Adobe Marketo Measure (Bizible), Drift/Qualified, Google Analytics, Salesloft, Google Ads, and more
• Experience running campaigns across multiple channels including SEM, display, email, social, and web
• You thrive to create the ideal user experience by leveraging pathing and multi-attribution data modeling

Expertise you bring

• 10+ years growing and supporting successful B2B marketing programs and partnering closely with sales teams.
• Expertise running integrated marketing campaigns across multiple channels.
• Analytical mentality and data-informed approach to recommendations. Ability to draw conclusions and determine strategies based on performance and financial data.
• Project management skills to help coordinate multiple efforts at once.
• Formal or information education and experience in best practices.
• Experience selling to educational institutions a plus. B2B experience very helpful.
• Interest in finding the ideal user experience by leveraging pathing and multi-attribution data modeling.
• Experience with our marketing tech stack or similar OR willingness to learn.
• Critical thinking with a bias towards action.
• Ability to be strategic and tactical as needs evolve.
• Strong communication skills. Able to communicate at a business and strategic level.
• Experience or willingness to work in ambiguity. We don’t always have answers but love people who are willing to figure things out.

What you can expect from us:

• Mission oriented, collaborative culture that lives it’s company values

• Impact the lives of millions of students

• Flexibility to work remote or at HQ in American Fork, UT

• Ongoing support for continuing education and career development 

• Opportunity to work and learn alongside some of the industry’s most passionate innovators

• Great medical, dental, vision benefits

• 15 days paid time off (PTO) per year, parental leave

• Up to 19 additional paid company holidays, including the 1st week of July and the week off in between Christmas Eve and New Year’s Day

• 401K

• Community service opportunities

Company Values

• We empower others 

• We perform as a cohesive championship team  

• We are all leaders

• We never stop growing

• We make a positive impact

• We show respect in word and in deed  

• We remember that life is bigger than our work

YouScience is an Equal Employment Opportunity (EEO) employer and welcomes all qualified applicants. Applicants will receive fair and impartial consideration without regard to race, sex, sexual orientation, gender identity, color, religion, national origin, age, disability, veteran status, or another legally protected status.

All your information will be kept confidential according to EEO guidelines.