YouScience is a rapidly growing SaaS business focused on solutions in the education and workforce development sectors with nearly a million users in 7k+ schools globally. We combine revolutionary aptitude-based career guidance with industry-recognized certifications that empower students to uncover their natural talent, validate their skills and knowledge, and pursue their best-fit educational pathways and careers.

Our platform uses real measures of aptitudes via psychometrically valid “brain games” to determine a user’s unique set of natural abilities. When combined with interests, the results yield very accurate career recommendations and deep personal insights. Our industry-recognized Career and Technical Education (CTE) certifications help students validate the knowledge and skills they have gained in the classroom and match them to employment opportunities and continuing education. Taken together, our suite of products expands students’ vision of opportunity and equips educators to better guide students in their educational and career decisions.

Director, Digital Marketing at YouScience will lead our end-to-end digital marketing strategy. Focused on the customer and oriented to create exceptional experiences, this marketing leader will take ownership for the strategy, best practice implementation, and execution of our digital marketing channels. Core to this will be helping the company grow and compete in a very exciting space. This individual will be charged with planning, budgeting, managing, and optimizing our paid, earned, and owned digital and social channels. We ask that you be a curious experimenter, a passionate customer advocate, and a user and developer of digital and social marketing industry best practices.

You will own the essential digital marketing KPIs and will work with the broader marketing team to make sure this aligns with the business OKRs. Together, we’ll use these metrics to learn, make smart optimizations, and build insights that will guide the evolution of the digital marketing practice. We love to move fast, fail fast, and get better over time. This is a unique opportunity to build something smart and impactful.

Responsibilities

• Define the end-to-end digital strategy in alignment with the broader brand, acquisition, product, and experience strategy. 

• Define the overarching paid digital marketing strategy across channels to drive awareness and demand for YouScience. 

• Develop a best practice for digital, fueled by experimentation of new and emerging tools that will shape "best" and "next" practices for our digital marketing efforts 

• Serve as the leader and project manager for all digital marketing efforts including content creation, organic search traffic growth, expanding social media reach and engagement, etc. You don’t have to do it all but work cross team to bring the digital presence to life. 

• Build experiences that help drive Marketing Qualified Leads (MQLs) that lead to Qualified Opportunities (QOs). 

• Own and manage agency relationships.

• Plan, build, execute, test and report on paid campaigns. Use these campaigns to fuel demand generation programs.  

• Manage paid programs across channels such as digital, social and search targeting.

• Track and report on status of all digital programs, ensuring timely communication and visibility to all stakeholders. 

• Manage global digital marketing budget and regional recommendations for paid marketing mix 

• Find ways for us to evolve and improve digital channels in a thoughtful, consistent, and planful way.  

• Develop a disciplined and insightful metrics-based approach to measure effectiveness and campaign KPIs and ROI tied to business objectives 

• Define, build, and interpret actionable dashboards together with demand-based analytics team 

• Analyze ongoing performance metrics; prepare and communicate reports and actionable insights for broad communication 

• Serve as the paid media subject matter expert, keeping on top of trends, best practices, and changes in the media space 

• Work closely with other marketing teams to ensure alignment (demand generation, PR, solutions marketing, website, analytics, etc.) 

• Lead SEO strategy and execution.

What You Must Have

• Experience with WordPress and HubSpot or similar OR willingness to learn these. 

• Ability to be strategic and tactical as needs evolve. 

• Strong written and verbal communication skills with ability to communicate at a business and strategic level 

• Strong analytical skills and ability to draw conclusions and determine strategies based on performance and financial data 

• Experience or willingness to work in ambiguity. We don’t always have answers but love people who are willing to figure things out. 

What You Should Have

• Degree or life experience in Digital Marketing at an agency, start up, or business.

• Experience selling to educational institutions a plus. B2B experience very helpful.

Benefits

• Mission oriented, collaborative culture that lives it’s company values

• Impact the lives of millions of students

• Flexibility to work remote or at HQ in American Fork, UT

• Ongoing support for continuing education and career development 

• Opportunity to work and learn alongside some of the industry’s most passionate innovators

• Great medical, dental, vision benefits

• 15 days paid time off (PTO) per year, parental leave

• Up to 20+ additional paid company holidays, including the 1st week of July and time off in between Christmas Eve and New Year’s Day

• 401K

• Partial internet and cell phone reimbursement

• Community service opportunities with 8 paid volunteer hours per year

Company Values

• We empower others 

• We perform as a cohesive championship team  

• We are all leaders

• We never stop growing

• We make a positive impact

• We show respect in word and in deed  

• We remember that life is bigger than our work

YouScience is an Equal Employment Opportunity (EEO) employer and welcomes all qualified applicants. Applicants will receive fair and impartial consideration without regard to race, sex, sexual orientation, gender identity, color, religion, national origin, age, disability, veteran status, or another legally protected status.

All your information will be kept confidential according to EEO guidelines.