Head of Growth

  • Havre 77, Ju谩rez, Cuauht茅moc, 06600 Col Ju谩rez, CDMX, Mexico
  • Los empleados pueden trabajar de forma remota
  • A jornada completa

Descripci贸n de la empresa

At YEMA we create, curate and improve everyday products to sell them in our own website and own stores. The products we create are based on what our customers want: health, sustainability, performance and affordable prices. We are fearless entrepreneurs who believe that with a little bit of ingenuity, a clever use of technology, and by paying honest attention to what people seek, we can make the tastiest cookies, the cleanest soaps, the softest diapers, at the fairest prices, while keeping you healthy and our world safe.

Descripci贸n del empleo

What you'll work on 馃捇

- Grow and optimize all paid acquisition channels (Facebook, Instagram, Google, YouTube...)

- Measure and analyze acquisition performance and make both short and long-term optimizations

- Manage performance marketing media plan and optimize daily media spend to both maximize volume of conversion and efficient marginal CAC

- Lead funnel optimization through a constant cycle of experiments

- Lead creative development and technical implementation of such experiments

- Leverage and enhance the technical architecture for the ecosystem of marketing tools at YEMA

- Manage 1 Analyst and build your own growing team.

Requisitos

About you 馃檶

- You have 3+ years of experience spanning growth/growth marketing, product marketing, product management and demand generation

- You have significant experience on leveraging digital data for marketing activations

- You master the ins and outs of paid marketing platforms (Google Ads, Facebook Ads) and analytics tools (Google Analytics, if you know Segment, it's a plus)

- You are good at communicating with both marketing and IT teams

- You can write, explain and test detailed technical specifications for marketing implementations

- You are always looking for the best possible solution to any problem - and do not push for the only way you already know

- You are not scared of technical documentation, and you know what an API, a pixel, a script, a testing environment and an ETL are

- You are fluent in SQL and english

- If you speak Python 馃悕 , it's a plus

Digital marketing efficiency requires people 馃

- Ready to crunch any data in any condition

- Obsessed by data quality

- Constantly linking data to the business use case

- Always ready to apply the latest AI/ML innovations to get additional uplifts.

Informaci贸n adicional

What we offer 馃巵

- A chance to join the team as an early employee and have autonomy and ownership of growth at YEMA

- The opportunity to work with YEMA's top management team

- The opportunity to work with the most modern tech stack

- The tools you need to do your best work

- A competitive compensation package

- The opportunity to build the future of mass - healthy - consumption

- An inclusive, transparent, friendly and fun working environment - we pride ourselves on being the friendliest team in Retail-tech

V铆deos que debes ver