Regional Marketing Manager

  • Toronto, ON, Canada
  • Full-time

Company Description

Xref is a high-growth tech company supporting the HR and recruitment industries. We provide an online reference checking service to remove a traditionally manual and admin-heavy task in the recruitment process.  

But, as a workplace, we’re about much more than that.

If you’ve considered joining a startup but equally want the security of an established business. Xref could be the right place for you.

Since launching in 2011, we have:

  • Changed the way the HR and recruitment industries conduct reference checks

  • Gone public, listing on the ASX (Australian Securities Exchange)

  • Expanded internationally from our Sydney headquarters, into London, Toronto and Oslo

  • Signed up more than 1000 customers in APAC, EMEA and North America

  • Grown from a team of two to more than 80 worldwide

We’ve hit some major milestones and we’ve had a lot of fun along the way.

Job Description

Why join the marketing team at Xref?

The marketing team at Xref is at the heart of the business, representing who Xref is,, what we do, how we look, how we sound, and the community we build around us.

As a team, we are:

  • Passionate - about marketing, HR and tech. We love hearing about new marketing tools, as much as we love discussing topical HR challenges and trends

  • Fast-paced - in a high-growth company, things can change in a heartbeat but we’ve got the drive to jump in and get a job done.

  • Global & collaborative - we’re a global team that works together across three countries - we love a video conference call, Google docs and a group chat.

  • Always learning - we’re not afraid to admit when we need to learn more and encourage continuous learning across the team.

  • Hands-on - we will all roll up our sleeves and get involved. While we have individual specialist skills, we support each other to deliver the best results as a team.

Our Opportunity

The Regional Marketing Manager is responsible for the local delivery of brand, acquisition and retention marketing campaigns as well as managing the regional marketing executive.

You will be the local area marketing expert, responsible for delivery of programs across a range of mediums including, but not limited to; email, events, blog content, paid media sponsorships, direct mail, social media.

Knowing the local client base and target segments inside-out, you will work directly with local Sales and Customer Success teams to report on and improve campaign performance as well as:

  • Localising global campaigns for rollout across Canada and some American states

  • Creating new campaigns in collaboration with local teams to deliver against lead generation and engagement targets

  • Delivery of regional events, from conferences to Xref owned thought leadership events

  • Ensuring that the Xref brand is well represented in all communications delivered in the North American region

  • Day-to-day management of a regional marketing executive, ensuring they are meeting deadlines and providing the support needed to hit targets and deliver results in-region

  • Reporting on regional campaign outputs against revenue and engagement targets to help form a global picture of marketing performance


What do you need?

  • Experience in a similar role, with either an in-house or agency background

  • Generalist marketing experience and a good understanding of digital marketing methods

  • Previous people management exposure is highly desirable, but not essential

  • Strong stakeholder and project management - the RMM needs a strong voice to represent marketing in North America

  • Proven self-starter and driven to perform in a rapidly growing business

Additional Information

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