Marketing Automation Specialist

  • Sydney NSW, Australia
  • Full-time

Company Description

Why join the marketing team at Xref?

The marketing team at Xref is at the heart of the business, representing who Xref is, what we do, how we look, how we sound, and the community we build around us.

As a team, we are:

  • Passionate - about marketing, HR and tech. We love hearing about new marketing tools, as much as we love discussing topical HR challenges and trends

  • Fast-paced - in a high-growth company, things can change in a heartbeat but we’ve got the drive to jump in and get the job done.

  • Global & collaborative - we’re a global team that works together across three countries - we love a video conference call, Google docs and a group chat.

  • Always learning - we’re not afraid to admit when we need to learn more and encourage continuous learning across the team.

  • Hands-on - we will all roll up our sleeves and get involved. While we have individual specialist skills, we support each other to deliver the best results as a team.

Job Description


This is an exciting opportunity for someone to come on board and make a real impact by developing targeted customer journeys for all of Xref's clients.

In this newly created position, you will manage Xref's marketing programs, delivered by our automation platform. As part of the Marketing team you will also contribute your knowledge of data management and advanced segmentation to create best practices across email nurture programs, trigger-based and one one-off campaigns.

  • Management of Email Marketing Campaigns - Create and optimise email marketing campaigns

  • Deliver effective lead nurturing and scoring models that are measurable across target segments

  • Develop campaign reporting by utilising your knowledge of broader digital marketing methods such as SEO/SEM and paid media

  • Build effective relationships with internal stakeholders (sales, customer success, marketing) to ensure the successful deliverability of campaigns



  • Previous experience in marketing automation (ideally Pardot or Marketo) - certification preferred but not essential

  • Demonstrated experience of running successful marketing campaigns

  • Knowledge of best practice email marketing ie responsive email design, copy development

  • Knowledge of how companies use CRMs (ideally with experience using Salesforce)

  • Demonstrated experience in writing for b2b campaigns

  • Excellent written and verbal communication skills

  • Team player with a ‘cup-half-full’ attitude.

Additional Information

Xref is a high-growth tech company supporting the HR and recruitment industries. We provide an online reference checking service to remove a traditionally manual and admin-heavy task in the recruitment process.  

But, as a workplace, we’re about much more than that.

If you’ve considered joining a startup but equally want the security of an established business. Xref could be the right place for you.

Since launching in 2011, we have:

  • Changed the way the HR and recruitment industries conduct reference checks

  • Gone public, listing on the ASX (Australian Securities Exchange)

  • Expanded internationally from our Sydney headquarters, into London, Toronto and Oslo

  • Signed up more than 1000 customers in APAC, EMEA and North America

  • Grown from a team of two to more than 80 worldwide

We’ve hit some major milestones and we’ve had a lot of fun along the way.


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