Senior Marketing Copywriter - F&W North America

  • Full-time
  • Role type: Individual Contributor
  • Department: Marketing
  • Division: Fitness & Wellbeing

Company Description

Xplor is looking for an experienced Marketing Manager to support the growth of our Boutique Fitness Software solution; Xplor Mariana Tek.  

As a leader in Xplor’s regional marketing team you’ll work closely with cross-functional teams to understand the needs of our market and how our product serves them, and formulate holistic marketing strategies to accelerate the growth of Xplor Mariana Tek. 

This role is the glue between our marketing team and cross-functional teams. The ideal candidate is a master orchestrator and sophisticated marketer, with a rigorous focus on the needs of our customer, analytics, and business impact.  

Your experience should include a history of proven results managing a SaaS marketing team and overseeing integrated marketing strategies. Additionally, the person in this role should be customer obsessed, with deep curiosity about the audience and their journey - surprising and delighting their audiences based on their needs and opportunities every step of the way. 

Job Description

This job opening offers a dynamic, pragmatic and flexible opportunity to a Marketing Copywriter with a proven history of success in B2B software marketing.   
As the Marketing Copywriter for Fitness & Wellbeing vertical in North America, you’ll be working closely with the marketing team to create to support the creation of content in all our campaigns and ongoing efforts for two of our key brands; Xplor Mariana Tek and Xplor Recreation products.  
Ultimately, you will be working with product, marketing, sales, and other key stakeholders to craft compelling stories about our products across all our marketing channels. 

This is a fully remote position and reports directly to the VP of Marketing. 

Key Responsibilities:

  • Building out and managing a proactive content calendar for both brands 

    • Creating content to support the execution of marketing campaigns and general “business-as-usual" marketing efforts, including (but not limited to):  

    • Website & landing page content 

    • Blog content 

    • eBooks 

    • Ad copy 

    • Email copy 

    • Social media copy 

    • Tradeshow brochures 

    • Webinar content 

    • Customer communications 

    • Product launch documentation 

  • Conducting necessary background research (when required) to produce high-quality thought-leadership content 

  • Identifying and collaborating with industry thought-leaders to create crowd-sourced content 

  • Ensuring content is in line with brand guidelines and messaging matrix, and delivered without errors 

  • Delivering web and blog content that is in line with SEO and on-page optimization best practices 



  • 3+ years copywriting experience in a similar, B2B software role 

  • Strong writing, grammatical, and proofreading skills 

  • Ability to work in a fast-paced environment with cross-functional teams 

  • Proven success in delivering SEO-optimized content that ranks 

  • Impeccable attention to detail 

  • Experience working with project management software like Asana 


  • Proactive, persistent, enthusiastic, resourceful, and driven.  

  • Experience and desire to work closely with sales and other cross-functional teams towards a mutually desired outcome.   

  • Experience working in a matrixed environment and remote team 

  • Experience working with software platforms like HubSpot (or other marketing automation platforms), Unbounce, and CMS platforms 

  • Optional- Feel free to provide a link to your portfolio

  • The average base salary pay range for this position is $75,000 to $103,000
  • May be eligible for a discretionary bonus

If you’re passionate about tech, fitness and working with talented and ambitious people, then we’d love to hear from you.  

Additional Information

What does it mean to work for Xplor?

Our four core values - Make life simple, Build for people, Move with purpose, and Create lasting communities - are key to who we are and guide us, from how we hire to how we recognize our team members. 

Some of the perks of working with us:

  • Unparalleled opportunities to learn and accelerated career development 

  • A collaborative, team environment with people who truly love what they do 

  • Unlimited access to Udemy for Business, 10% of your time devoted to growing you and your career, and further support to help you grow 

  • Access to mental health support 

  • Fully flexible work arrangements 

More about us:  

We’ve recently expanded our reach by merging the two software and payments powerhouses TSG and Clearent. The resulting company is Xplor Technologies - serving over 82,000 businesses that processed over $27 billion in payments, operating across 158 countries in 2020.  

Xplor is headquartered in the United States in Atlanta, GA, with operations across North America, Australasia, Europe, and the United Kingdom. We now have over 2,000 Xplorers, working across five “everyday life” verticals: Education, Health and Fitness, Boutique Wellness, Field Services and Personal Services. 

To learn more about us and our products, please visit

We understand that diverse candidates have diverse needs. We welcome you to inform us of any additional needs related to completing your job application or participating in the interview process, via [email protected] 

More about us 

Xplor Technologies is a global platform integrating SaaS solutions, embedded payments, and Commerce Accelerating Technologies to help businesses succeed. Xplor provides enterprise-grade SaaS solutions for businesses in “everyday life” verticals: Childcare & Education; Fitness & Wellbeing, Field Services and Personal Services – and a global cloud-based payment processing platform.

Xplor Technologies serves over 78,000 customers that processed over $36 billion in payments, operating across 20 markets in 2022. 

Good to know

To be considered for employment, you must be legally authorized to work in Canada. Xplor does not sponsor visas, either at the time of hire or at any later time. 

To learn more about us and our products, please visit

We also invite you to check out our Candidate FAQs for more information about our recruitment process

Xplor is proud to be an Equal Employment Opportunity employer. We're dedicated to attracting, retaining and developing our people regardless of gender identity, ethnicity, sexual orientation, disability, and age. Applications are encouraged from all sectors of the community.

We’re committed to replying to each application and look forward to getting in touch with you soon.

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