Regional Marketing Leader, Europe & UK
- London, UK
- Role type: People Leader
- Department: Marketing Comms
- Division: Marketing
We’re Xplor. There’s a good chance you’ve not heard of us yet – we’re just getting going. We’ve also just rebranded ourselves and are emerging as Xplorers.
Xplor is a global provider of business management software, payments and value-added services that power boutique studios, gyms, fitness facilities, childcare centers and independent personal trainers across the globe. Our ambition is to empower passionate people and deliver a compelling integrated proposition to enable clients to spend more time growing their business. After our recent acquisition by Advent International, and subsequent merger with Clearent, we’re excited to deliver on our value creation program to achieve our bold growth ambition. And we’re getting ready to go big, and even more global.
Xplor has brought together 20 different software and payment processing brands to create Fitness and Wellbeing vertical business. Across Europe Xplor currently goes to market with 6 payment and software brands including DFC, Harlands, Resamania, Legend, TrueCoach and PTMinder. There’s more than 1000 of us in the global Xplor Fitness and Wellbeing team and we’re passionate about enabling gym and studio owners, leisure centers, and personal trainers to deliver better business outcomes for themselves and their customers.
This opportunity requires a dynamic, pragmatic and flexible marketing leader with a proven history of success in B2B marketing across the UK and Europe. Reporting into the Global Marketing Director for F&W, you’ll be part of a global team of high-performance marketers working together to build the Xplor brand and go-to-market strategy in the Fitness and Wellbeing vertical.
This key role offers a proactive marketing leader the opportunity to consolidate, build and lead a go-to-market strategy for the Fitness and Wellbeing vertical in the UK and Europe. Currently Xplor has 6 brands in-market and others from the Xplor’s product portfolio soon entering, each which currently have their own value propositions and customer base. Building a simple, transparent, scalable, measurable marketing plan with seamless execution and demonstrable ROI is critical to succeed in this role.
The Regional Marketing Leader role requires marketing team management, strategy development, as well as day-to-day planning, oversight, and execution of marketing programs including digital, campaigns, events, website, social media and brand. In addition, this person will ensure that marketing processes are developed as best practices for Xplor globally, but also are being leveraged to achieve a positive ROI in UK/Europe.
Ultimately accountable for the overall marketing performance and budget spend across UK/Europe, the Regional Marketing Leader will be a key member of the UK/Europe leadership team, as well as the global F&W marketing team.
Drive the development of the end-to-end marketing strategy, program architecture and campaign planning for the F&W vertical in UK/Europe (program planning, campaign management, tactical execution, content development, and collaboration with key stakeholders)
Provide leadership and management to the UK/Europe marketing team members to deliver on KPIs, business objectives and build their careers
Deliver breakthrough ideas, innovation and leadership to deliver a comprehensive go-to-market plan for net new clients via all relevant mediums and channels (e.g. digital campaigns, online/live events, 3rd party channels, social media, organic).
Oversee the development, management and maintenance of all F&W campaigns, events and content in the UK and Europe.
Define integrated, effective campaigns and programs - internally and externally - to meet business revenue and client acquisition goals across UK/Europe.
Improve and apply processes and best practices to ensure program success, making programs globally visible and available, measure outcomes and manage budgets to maximise impact.
Manage and own end-to-end campaign effectiveness and results. Publish frequent campaign scorecards to share performance trends with key stakeholders.
Collaborate with regional and global marketing stakeholders to gain buy-in to the program strategy, campaign approach, creative direction and impact measurement (goals/performance).
Prioritise marketing programs based on ROI and orchestrate, negotiate, and manage project deliverables with the F&W team and other members of the marketing organisation as needed.
Act as a thought-leader and single point of truth for F&W Europe within the marketing organisation and across sales management teams and other supporting lines of business.
Contribute extensively to the overall Xplor rebrand project to help shape the future of the Xplor company in the European health and fitness market.
Experience / Skills Required
10-15 years experience in a B2B marketing leadership capacity in an international environment (i.e. Europe)
5+ years experience developing and managing integrated marketing programs focused on customer acquisition in specific target markets
2+years of team management experience in marketing
Demonstrable understanding of metrics-driven demand generation and experience of driving quantifiable ROI.
Proven track record of building, leading and managing integrated campaigns across multiple channels including web, social, email, as well as in-person events and other activities.
Exceptional stakeholder management skills with demonstrated ability to lead and work with senior executives across the business.
Experience with SaaS products and/or solution selling is desirable
Previous success working in a matrix organisation and/or cross-functional environment
Detail-oriented with strong project management skills
Excellent written, verbal and presentation skills to address audiences of varying seniority and relevance
Be a highly professional leader and team player with a positive, can-do attitude; must be very comfortable with continuously changing opportunities and priorities.
Experience with marketing automation tools and Salesforce CRM is an advantage
Previous experience working abroad or in an international capacity in a global company
What does it mean to work for Xplor?
Our four core values - Make life simple, Build for people, Move with purpose and Create lasting communities - are key to who we are and guide us from how we hire to how we recognise our team members.
Some of the perks of working with us:
Unparalleled opportunities to learn and accelerated career development
A collaborative, team environment with people who truly love what they do
Unlimited access to Udemy for Business, 10% of your time devoted to growing you and your career, and further support to help you grow
Access to mental health support
Fully flexible work arrangements
More about us
We’ve recently expanded our reach by merging the two software and payments powerhouses TSG and Clearent. The resulting company is Xplor Technologies serving over 82,000 businesses that processed over $27 billion in payments, operating across 158 countries in 2020.
Xplor is headquartered in the United States in Atlanta, GA, with operations across North America, Australasia, Europe, and the United Kingdom. We now have over 2,000 Xplorers, working across five “everyday life” verticals: Education, Health and Fitness, Boutique Wellness, Field Services and Personal Services.
To learn more about us and our products, please visit https://www.xplortechnologies.com.
Sheryl Sandberg once said, “If you're offered a seat on a rocket ship, don't ask what seat! Just get on.” We couldn't agree more. So, are you ready to get on board?
To learn more about us and our products, please visit www.xplortechnologies.com.
Xplor is dedicated to attracting, retaining and developing our people regardless of gender identity, ethnicity, sexual orientation, disability and age. Applications are encouraged from all sectors of the community.
We’re committed to replying to each application and look forward to getting in touch with you soon.