We are looking for a Business Unit Director for a company that is redefining agriculture through high-performance, biochar-based fertilizers. The company goes beyond regeneration: they deliver measurable productivity, soil health, and sustainability through a proprietary methodology rooted in science, circularity, and agronomic intelligence.

The company works with forward-thinking farmers, co-ops, and agri-businesses across Spain—helping them transform their soil into a strategic asset.

The Business Unit Director will lead the go-to-market strategy, drive revenue, and build a scalable sales operation. This role is primarily commercial, with cross-functional coordination across product, operations, and R&D. This is a strategic growth hire for a fast-moving AgTech company. The ideal candidate combines agronomic sales experience with entrepreneurial drive and a passion for sustainability.

Key Responsibilities

1. Market Development & Distribution

• Build and manage a multi-channel sales network (direct, distributor, co-op, ecommerce)
• Identify and activate strategic B2B clients and partners
• Create technical, commercial, and promotional materials

2. Sales Execution & Enablement

• Negotiate and Execute Sales
• Structure, hire, and lead the commercial team (reps, partners, support)
• Design incentive plans and CRM-driven sales funnels

3. Brand Awareness & Demand Generation

• Represent the company at agri-events, trade shows, field days…
• Co-develop communication assets (Web, Social Media, Blog, webinars…)
• Define and execute ad campaigns, content marketing, and PR

4. Product & Portfolio Strategy

• Refine product-market fit by crop, region, and buyer type
• Define and update the product portfolio (Base / Plus / Premium)
• Set pricing, margin, and volume targets by tier
• Work closely with R&D and Ops to align product timelines

5. Customer Success & Feedback Loop

• Launch agronomic support system post-sale (seasonal reviews, soil health analysis)
• Capture insights to refine offers and product positioning
• Build strong case studies and referral pipeline

Candidate Profile

Experience & Skills

• 8+ years in agri-inputs, agri-tech, or specialty fertilizers
• Track record in building B2B channels and closing high-value deals
• Experience working with cooperatives, large farms, and agri-distributors
• Strong team leadership and people development skills
• Solid understanding of soil health, regenerative ag, or biofertilizers
• Fluent in Spanish and English

Mindset & Approach

• Entrepreneurial, self-directed, and results-driven
• Comfortable operating in early-stage, high-growth environments
• Strong alignment with Alere’s values: regeneration, circularity, sustainability
• Passion for innovation in sustainable agriculture

Why Join the company?

• Be part of a mission-led startup with scientific credibility and fast-growing traction
• Lead the commercial engine of a high-potential business line
• Shape the future of biochar-based inputs and carbon-smart agriculture
• Work with a cross-functional team of soil scientists, agronomists, and operators