Marketing Manager

Technology Services are the backbone of a successful client engagement and bridge the gap between what is possible and what is achieved.  They increase adoption, lower churn, drive core product revenue and represent close to $1 trillion in transaction value per year.  But they are really hard to sell.  

The founding team at WorkRails experienced this firsthand in previous companies and asked themselves, “why should it take weeks and multiple resources to scope a project, configure the right solution and get to signature?”  “And why is it so hard to get sales and service on the same page?”  In examining the problem, it was clear that other companies shared the same pain and that spreadsheets, document templates and manual workarounds seemed to be the only solution.

Given the importance of services in driving value for companies and the impact automation is having on transforming business processes, WorkRails saw the opportunity to change the sales model for both buyers and sellers.  The company’s Service Sales Platform automates the end-to-end selling process from scope to signature; reducing friction, accelerating revenue, and adding transparency surrounding services.

We are a fast growing software company with an incredible team.  We are looking for like minded people that value a team environment, expect the best from his or her peers and want to win.  We also value work-life balance and seek people with tremendous energy but care deeply about life outside of work as well. We encourage growing your personal network and giving back to others through philanthropic activities and company team building events. 

Responsibilities

• Expertise across both product and content marketing with specific experience and skill sets in demand generation, inbound marketing, content creation , SEO/SEM, Google Analytics, digital media and advertising, and more

• Experience and expertise to engage with our marketing automation and CRM strategy, tools, and processes - leveraging email, content marketing, SEO/SEM, retargeting, social media in collaboration with best practice marketing strategies and tactics to drive outstanding results

• Experience in developing and implementing media planning, editorial and content calendar, and innovation strategies to drive awareness and identify opportunities

• Experience creating content including eBooks, guides, checklists, infographics, articles, press releases, case studies, blogs, and more

• Develop and market Webinars and webcasts to generate leads

• Build promotions to drive business - Trade shows, conferences to generate leads

• Manage Lead Gen Pipeline

  • Develop lead gen process (qualify, assign, measure)

  • Manage Budget

• Understand Competitive Landscape

• Strong Analytical Skills and ability to measure ROI and respond to Data

• Manage social media: Blog, twitter, FB, Linkedin

• Manage On-line & Print Advertising

• Develop Consistent Messaging & Brand Promise

• Presentations for Business Development & Investors

• Bachelor's degree in Marketing, Business, or a related field

• 1-5 years of experience in B2B marketing campaign program management, content development, lead management, and reporting

• Experience in monitoring and analyzing data to evaluate program effectiveness and ROI using reporting tools (eg. Salesforce.com).

• Prior experience in defining, measuring and reporting on program success metrics and return on investment.

• Prior experience collaborating with sales to achieve revenue goals

• Results-oriented, extremely proactive and collaborative

• Excellent written, verbal, and interpersonal communications skills

• Ability to work in a fast-paced, dynamic, performance-driven environment

• Can work independently, manage your own priorities (e.g. using Jira), and maintain communication with stakeholders real time

Why Work with Us - Perks & Benefits

WorkRails offer competitive health, dental & vision benefits and access to other benefits and perks such as a 401K plan, Health savings accounts, Flexible savings accounts, Wellness plans & Commuter benefit plans. We also offer a generous paid time off plan so you can spend more time with family, friends and enjoying life outside of the office.

WorkRails is an equal opportunity employer. Consistent with our mission of serving a diverse and global audience, we value a diverse workforce and inclusive culture which reflects that. We encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, disability, and veteran status.

All your information will be kept confidential according to EEO guidelines.