Head of SEO

  • Arkadiankatu 3-6 3rd floor, Helsinki, Finland
  • Full-time
  • Department: HQ Marketing

Company Description

Wolt is a Finnish technology company and we're best known for our delivery platform. On our mobile apps or website, customers can order their favorite meals from our restaurant partners – or other items from our grocery and retail partners – to either pick up their order or have it delivered by our courier partners.

We're currently active in 23 countries and more than 120 cities, servicing over 8 million customers. Our apps (iOS and Android) have the industry's highest reviews, largely because of our customer-centric approach to how we build our products and operations. For example, our customer service team responds in a matter of seconds, in the customer's own language.

We've raised €267M in financing from renowned U.S. and European based investors, such as ICONIQ Capital, 83North, EQT Ventures, Highland Europe, and Goldman Sachs Growth Equity and Lukasz Gadowski (founder of Delivery Hero). We've also been fortunate enough to receive some appreciation and recognition for our hard work along the way: Apple selected Wolt's app as their Editors' Choice, Wired named the company one of the "Hottest Startups in Europe," Forbes included our CEO Miki Kuusi on its 30-under-30 in Consumer Tech list, and the Nordic Startup Awards named Wolt Company of the Year. In 2020 we were recognized as Europe's most promising startup as part of Adyen and TNW's #Tech5 competition, and as the fastest growing tech company in Europe by the Financial Times.

Wolt is more than just a food and retail delivery operation – in fact we are built upon a solid foundation of state-of-the-art technology. Our internal tooling enables us to ramp up new cities efficiently and provide excellent customer service, our own logistics platform allows us to optimise our couriers' work to get you the food you want as fast as possible, and our restaurant platform allows restaurants to offer exciting food experiences for our customers in an optimal way.

We work in small teams with high ownership, with each team focusing on a key area of the Wolt product stack. Each and every one of our product team members has a say in where we are going and what solutions we implement. We work with a passion, but we haven't forgotten how to have fun along the way!


Job Description

Are you an experienced SEO marketer with strong analytical skills? Do you have a passion for being one of the first people to build and scale our SEO activities for both mobile and web within the fastest-growing food delivery service in the world? If this sounds like you, we'd love to chat!

Role background

Wolt is a Finnish technology company and we’re best known for our food delivery platform. We’ve grown significantly in the last three years, expanding our operations from just four countries across the Nordics, to 23 countries across Europe and Asia today. And we’re just getting started. 

Regardless of how fast we are growing, we strive for the best-in-the-world in everything we do. That’s everything from product development to local country operations to developing engaging marketing campaigns for each of our 20+ markets. And now we are searching for our first SEO Manager to take our SEO strategies to a whole new level.

As this is a brand new role for us, you'll be responsible for driving the overall effectiveness of the SEO activities, the efficiency and meeting business targets for growing the overall revenue contribution to Wolt through technical, Onpage & Offpage SEO. You’ll work closely with multiple product teams, paid marketing teams, local teams and our marketing tech team.

Since our SEO marketing team is newly set up, you will also have a great opportunity to add value by bringing new ideas and initiatives on how we tailor our ways of working for Wolt globally. 

What you'll be doing

  • Manage technical SEO across Wolt.com in 20+ countries to increase organic channel performance (in-page optimizations, keyword and keyword group management, cross-linking tactics, organic share of voice, page performance, regular site audits and error cleanup).

  • Manage and collaborate with different content agencies & freelancers to create strong SEO-focused contents for multiple languages across 20+ Wolt markets.

  • Prepare and analyse high-quality performance reports containing conversions, user behaviour, ranking development, and build a proper action plan based on it.

  • Develop an internal platform for monitoring keyword rankings, competitors and market trends and for tracking the impact of SEO activities to business goals.


  • 4+ years proven experience of successfully built and implemented SEO strategies within a high-growth tech marketing organization.

  • Technical literacy and good understanding of programming concepts that are relevant to SEO

  • Understanding how to optimize content for maximum SERP performance, including how to build rank from cross-linking, technical solutions etc.

  • Experience with Google Analytics & Search Console as well as widely-used technical SEO platforms (SEM Rush, Moz, BrightEdge, Ahrefs, Screaming Frog, Conductor, Searchmetrics).

  • You have outstanding reporting skills and can automate performance checks and effectively track progress and results.

  • You are a team player and like to work with different stakeholders from different Departments.

  • You already possess some knowledge of HTML, CSS.

  • A passionate and organized self-starter, who doesn’t accept the status quo, but always seeks to improve and automate workflows in order to increase performance. 

  • Experience with the tactical management of Paid channels (Google Ads, Facebook, etc.) is a plus.

  • Excellent written and verbal communication skills in English - any other language is a plus.

  • Software development/programming is not required in this role, but programming skills are considered a plus.

Additional Information

If you are excited about working in a high-growth environment, taking ownership, and being part of an extremely ambitious team, then click below to apply and get the conversation going!

Along with a competitive salary, you will also be eligible for our stock option plan. In addition, we are also offering relocation to our HQ in Helsinki for this role :)

If you have any further questions about the position, you can turn to:

Marko Pavicevic - Talent Acquisition Partner - [email protected]

Please note that we do not accept applications sent by mail. You should submit your application through our careers website!

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