Marketing Manager - Heavy Duty segment

  • Georges Gilliotstraat 52, 2620 Hemiksem, Belgium
  • Full-time

Company Description

Wolf Oil Corporation is an independent lubricants company. We specialise in bringing our customers tailored, technology-enhanced lubricants that make engines better, faster, greener and cleaner.

Job Description

We have an open position for a Marketing Manager - Heavy Duty.

In this position, you are responsible for the definition, development and deployment of the Heavy Duty marketing strategy in line with the global growth objectives.

You will report to the Head of Regional Marketing and you will work closely with the HD Sales Manager.


Your responsibilities

  • Responsible for the definition, development and deployment of the Heavy Duty marketing strategy in line with the global growth objectives.
  • Development of the go-to-market offering for the Heavy Duty segment
  • Work together with the Regional Marketing team to implement the necessary actions related to the segment in their specific area and distributor marketing plans.
  • Together with the HD Sales Manager, co-develop the business plans and integrate the necessary marketing support for key accounts.
  • Manage the marketing budget dedicated to Heavy Duty.
  • Supervise the execution of all brand and communication initiatives related to the segment.
  • Development and maintenance of the segment sales and product collaterals. Support our internal sales teams and if applicable, the sales teams of our distributors in the usage of these materials.
  • Continuously monitor competitive landscape evolution and identify needs and opportunities to improve our value proposition
  • Track and analyse results of all regional campaigns linked to the segment in a systematic way and provide convenient reporting to help in shaping future marketing strategies.



  • Ability to develop expertise on segments and customers business to create strong value proposal for our global customers.
  • Mastery of the Heavy Duty on Road (Fleet) and/or Off Road (Construction; Mining; Agriculture) segments. Either in an OEM network or Aftermarket distribution network.
  • Strong ability to work transversally with local marketing team & all related departments. Strong communication and interpersonal skills, including excellent speaking and presentation skills
  • Strong project management skills, able to manage complexity across different departments and deliver critical projects
  • Financial awareness and analytical – essential to drive and understand the numbers and for financial budgeting, analysis and planning.
  • Driven by results & excellence in the job, mentality to make things happen.
  • Previous experience in a commercial role is a plus.
  • Fluent in English. Any other European language is a significant plus.
  • Willingness to travel 30% of your time.

Additional Information

We offer you:

  • a varied and challenging role within a dynamic company, with ambitious projects on the horizon!
  • an organisation where there is room for initiative and creativity;
  • a family atmosphere with a diverse and international team of 270 specialists
  • a solid training and support with your personal development at the core!
  • In order to have a good work-life balance, we offer you flexible working hours and the opportunity to partially work from home;
  • a competitive remuneration package supplemented with various extra-legal benefits (company car, hospitalisation insurance, outpatient care insurance, group insurance, meal vouchers, 3 extra leave days, ..).


Our Products

We produce lubricants for all sorts of applications, from passenger cars to bikes and even construction machines, at our HQ in Hemiksem, Belgium. We blend these products in bulk as well as for our own two brands, Wolf and Champion. Thanks to the high quality of our products, we managed to engage in premium partnerships like FIA World Rally Championship (WRC) and FIA World Rallycross Championship (WRX).

Our Way of Working

The dynamic, innovative and open structure of Wolf Oil Corporation allows us to adapt swiftly to the ever-changing reality of the industry. This brings a lot of change and movement or flow, and just like in an engine, the flow of a lubricant is essential. It also brings along a lot of energy, which we share with each other encourages allowing us to go the extra mile, time after time.

As an organization:

  • We always steer towards co-creation and teamwork
  • We don't pay too much attention to hierarchy
  • We keep our eyes open for what surrounds us
  • We go for authentic, long-term business relationships

Our colleagues:

  • Are true entrepreneurs with an adventurous spirit
  • Believe change to be the essential foundation of growth
  • Share a can-do mentality, rolling up their sleeves when necessary
  • Know how to work pragmatic, be it in a team or individually