Lead Generation Specialist

  • Full-time

Company Description

Wizikey is a cloud-based marketing and Communications software that uses AI technology to monitor news, provide media insights, and automate reporting. It helps companies track their news presence, gather competitive intelligence, and connect with relevant reporters. With Wizikey, businesses can measure their PR efforts, optimize strategies, and drive better outcomes. Trusted by over 100+ businesses, including Reliance, Infosys, MapmyIndia, Blusmart, Physics Wallah and WebEngage, Wizikey enhances brand visibility globally.

Job Description

Job Summary
We are seeking a motivated and results-driven B2B Lead Generation Executive to join our dynamic team. The ideal candidate will have over 1 year of experience in generating leads through email marketing and LinkedIn, with additional expertise in LinkedIn Ads and Google Ads being a strong advantage. A background in the SaaS industry and experience targeting international markets are highly desirable.

Key Responsibilities

  • Email Marketing: Design, execute, and optimize email campaigns to engage prospects and generate high-quality leads.
  • LinkedIn Lead Generation: Identify, connect, and nurture potential leads through LinkedIn outreach strategies.
  • LinkedIn Ads & Google Ads: (Preferred) Create and manage ad campaigns to generate leads, ensuring optimized performance and ROI.
  • Market Research: Conduct detailed research on target industries, companies, and decision-makers, with a focus on international markets.
  • CRM Management: Maintain and update lead data in CRM tools, ensuring accurate tracking of leads and campaign performance.
  • Collaboration: Work closely with the marketing and sales teams to align lead-generation strategies with overall business goals.
  • Performance Analytics: Monitor and analyze lead generation metrics to refine campaigns and improve outcomes.

Qualifications

Requirements

  • Experience: Minimum of 1 year in B2B lead generation using email marketing and LinkedIn.
  • SaaS Industry Knowledge: Prior experience in the SaaS landscape is essential.
  • International Market Exposure: Proven track record in generating leads for international markets is a strong plus.
  • Technical Skills:
    • Proficiency in email marketing platforms (e.g., HubSpot, Mailchimp, or similar).
    • Familiarity with LinkedIn Sales Navigator and LinkedIn Ads.
    • Experience with Google Ads is a bonus.
    • CRM expertise (e.g., Salesforce, Zoho, or similar tools).
  • Communication Skills: Strong written and verbal communication skills to craft compelling outreach campaigns.
  • Analytical Skills: Ability to analyze campaign performance and provide actionable insights.

Why Join Us?

  • Work with a fast-growing team in an innovative and collaborative environment.
  • Opportunity to target and interact with international markets.
  • 5-day working week
  • Competitive salary and growth opportunities.

If you are passionate about driving growth and making an impact in the world of PR and media relations, we'd love to hear from you. Join us at Wizikey and be part of our mission to revolutionize the way businesses manage their public relations efforts. Apply now!

Additional Information

"Wizikey encourages and celebrates entrepreneurial culture. When you set out to create a new industry, you need to build a team of immensely talented folks from Technology and Communications and give them the freedom to experiment, learn and keep building. And with every addition of talent, this gets new fuel and the magic happens. And that is why we call ourselves Wizards"