Email Marketing Associate

  • Full-time

Company Description

Wizikey, a Marketing software, empowers PR & Communications professionals to leverage the power of data and artificial intelligence to measure and optimise their efforts.  By integrating raw data from multiple sources including news, social media, blogs , analytics softwares and more, Wizikey provides a unified and wholistic intelligence to track, measure and manage communications efforts on 30+ metrics. It is used by hundreds of companies globally including such as User testing, eBay, Kissflow, Yellow.ai, CredAvenue and more.

 

Job Description

  • Utilize email marketing software like Apollo and SendGrid to create and manage email campaigns.
  • Establish key metrics to measure the success of email marketing efforts and generate actionable insights to optimize future campaigns.
  • Design compelling call-to-actions (CTAs) and email templates that align with our brand and generate high click-through rates.
  • Build and maintain relationships with subscribers through highly personalized and targeted email campaigns. Segment email lists based on user behaviors such as past email engagement and website interactions.
  • Develop and implement various email lists and campaigns targeted at specific customer segments for cold emailing.
  • Generate comprehensive weekly reports to track email campaign performance and provide actionable recommendations. Develop documentation, roadmaps, and processes for A/B testing, promotions, and successful email campaigns.
  • Stay up to date with industry trends, best practices, benchmarks and regulations related to email marketing.

Our Culture

  • We don’t expect to be perfect, but we are always proactively seeking out ways to help ourselves and our teams to minimize pain points within our infrastructure and code base.
  • We love technology and follow the latest technologies and share what we learn.
  • We are not afraid of failing when we are experimenting with different technologies, development methodologies, and tooling.
  • We build strong relationships with team members around the globe.

Qualifications

  • At least 1 - 3 years of relevant experience in email marketing or a related field.
  • Bachelor's degree in a relevant field (e.g., Marketing, Communications, Business, or a related discipline).
  • Proficiency in using marketing software tools, including Apollo, HubSpot, or similar platforms.
  • Demonstrated experience with email marketing, lead nurturing, and/or marketing automation, particularly within the US market.
  • Strong analytical skills and ability to derive actionable insights from data.
  • Excellent written and verbal communication skills.
  • Creative mindset with the ability to design engaging email templates and CTAs.
  • Detail-oriented with exceptional organizational and time management skills.
  • Ability to work independently and as part of a team in a fast-paced environment.
  • Familiarity with email deliverability best practices and CAN-SPAM compliance.

Additional Information

"Wizikey encourages and celebrates entrepreneurial culture. When you set out to create a new industry, you need to build a team of immensely talented folks from Technology and Communications and give them the freedom to experiment, learn and keep building. And with every addition of talent, this gets new fuel and the magic happens. And that is why we call ourselves Wizards"