Product Marketing Manager

  • Full-time

Company Description

 

  • Wizikey is a subscription-based Communication SaaS that helps businesses identify and connect with relevant media influencers. With Wizikey’s data intelligence, companies can create campaigns, target and engage influencers and journalists, measure and optimize to scale their brand-building efforts. With Wizikey, companies can scale their communication efforts to over 10 countries & get actionable competitive intelligence.
  • We launched the self-serve product in October 2021 and have seen more than 2000 signups worldwide. We are now looking at a product marketer, who will work with the Tech & engineering team to increase product-led growth. This means, working on launching features for existing and new users, improving user journeys, removing any bugs that can hamper product experience, increasing signups conversion, working with the sales team in creating sales collaterals, conducting customer interviews to identify the need gaps and strengthening the value proposition.

 

Job Description

  • Conduct interviews to understand the buyer personas, understanding their buying agendas, and how they evaluate and buy Martech products
  • Develop deep technical knowledge about our products and capabilities, our competitors' products and services, and the competitive landscape in general.
  • Be able to plan, produce and maintain technical competitive intelligence and sales enablement tools and training.
  • Setting systems for improving conversions on the landing page and being able to guide the user from signup to sales.
  • Be able to create high-quality sales enablement content such as video demos, webinars, presentations, How-tos, blog posts etc to educate users about Wizikey and engage potential users
  • Work with product management to distil key functionality and benefits into core product marketing messages, and create narratives that differentiate Wizikey
  • Help develop enablement and training materials for sales and marketing, and customer success teams.

Qualifications

  • Bachelor's of Engineering / B.Tech degree in Engineering
  • 5+ years of experience in product management, product marketing, or solutions engineering, working with B2B software, especially where the buyer persona is VP marketing.
  • Experience in developing marketing content, sales enablement training and tools, and deep competitive intelligence assets.
  • Ability to translate complex technical concepts and technologies into strategic business and customer-centric value propositions.
  • Excellent written and oral communication skills. Experience in public speaking a plus.
  • Drive and lead multiple projects and priorities through to completion, while collaborating with other teams.

Additional Information

"Wizikey encourages and celebrates entrepreneurial culture. When you set out to create a new industry, you need to build a team of immensely talented folks from Technology and Communications and give them the freedom to experiment, learn and keep building. And with every addition of talent, this gets new fuel and the magic happens. And that is why we call ourselves Wizards"