User Acquisition Analyst

  • 105 N 400 W, Salt Lake City, UT 84103, USA
  • Full-time

Company Description

WildWorks creates interactive entertainment for kids that’s fun, substantive, and beautiful. Founded in 2003 by game industry veterans (originally as “Smart Bomb Interactive”), WildWorks builds and publishes blockbuster mobile, social and online games; including the #1 online playground for kids in the U.S., Animal Jam. Through a collaborative association with the National Geographic Society, Animal Jam incorporates rich factual content about science and animals, and provides free learning resources for teachers and parents through its “AJ Academy” portal. WildWorks is headquartered in Salt Lake City, Utah, with a satellite office in Amsterdam, Netherlands. The WildWorks team of 120 includes the best multimedia artists, engineers, designers, safety experts, and community support staff now working in interactive media.

If you love making things millions of kids will enjoy and you want to work on a revolutionary gaming project, this is an opportunity to join a highly collaborative team and create the future of Animal Jam, already the #1 MMO playground for kids. Animal Jam is developed at our studio in downtown Salt Lake City, Utah.

Job Description

We are in need of a User Acquisition Analyst to assist in managing marketing campaigns for our mobile and web game titles. With a substantial budget, the WildWorks marketing team is responsible for driving successful campaigns across social media, search engine marketing, mobile apps and other channels.

The UA analyst will have a hand in the promotion of all studio game titles, including Google’s 2017 Best App for Kids winner Animal Jam – Play Wild!, the massively popular online game Animal Jam, and other upcoming projects. In addition to growing the games via advertising, the WildWorks marketing team also manages social content production, app store optimization, events and more.

Reporting to the Director of Marketing, the User Acquisition Analyst will work with members of the marketing and analytics teams to develop, implement, and track campaigns.

Essential Functions and Responsibilities

  • Plan, execute, and analyze user acquisition campaigns across multiple channels
  • Monitor, optimize and report on performance of campaigns regularly
  • Provide strategic creative analysis and split testing to drive results
  • Develop and implement digital customer retention plans that abide by COPPA requirements
  • Work with external vendors to plan, purchase and optimize media; identify opportunities for new test campaigns

Qualifications

  • Bachelor’s degree or equivalent required
  • 2+ years of experience in digital marketing with bottom line responsibility for ROI
  • Experience managing direct response customer acquisition marketing programs. In particular, experience with SEM, display advertising, mobile and social media marketing
  • Working knowledge of web analytics and tag management tools
  • Excellent communication, time management and analytical skills required
  • Strong project management skills, including supervising multiple projects simultaneously
  • Ability to work independently within a rigorous deadline schedule
    Excellent attention to detail

Additional Information

All your information will be kept confidential according to EEO guidelines.

This is a full-time, on-site position in our Salt Lake City studio.

No agents or third-party submissions, please.

Only candidates submitted through our career link will be considered.