Wild Fusion Group:

Wild Fusion as a group has been in existence for over 12 years. It comprises of 4 service businesses and 2 product companies:

Wild Fusion Nigeria: A full fledged digital marketing and advertising company https://www.wildfusions.com/

ROI Digital: A full fledged digital marketing and advertising company as well https://roidigital.com.ng/

Wild Fusion Digital Centre: Nigeria's first and most premium digital marketing training centre: https://www.wdc.ng/

Wild Fusion Ghana: A team of digital marketing experts based in Ghana

LoanSpot: A Micro Finance Bank aggregator that specializes in bringing together lenders and borrowers to consummate transactions: https://loanspot.africa/

SupplySmart: A fintech loan company that specialises in unlocking credit to  stakeholders in the FMCG space https://www.supplysmart.co/

About the role
The SEO Specialist is responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
 

Primary Responsibilities

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

• A bachelor's degree in Computer Science or relevant field
• 4- 5 year's proven work experience as a proven SEO experience

Desired Skills

• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms