Email & WhatsApp Marketing Specialist
- Full-time
Company Description
Our client is a retailer of home textiles and accessories, with six vibrant stores across the kingdom, located in Jeddah, Riyadh, and Madina. In addition to physical stores, their e-commerce platform serves customers nationwide.
Their aim is to be a distinguished lifestyle brand, offering products with designs that make a statement. They are committed to providing their customers with high-quality materials at reasonable prices., They believe in enhancing their customers' living spaces with beautiful and comfortable home essentials that reflect personal style.
Job Description
Job Summary:
Our client is looking for an Email & WhatsApp Marketing Specialist to help them turn first-time buyers into loyal customers. You’ll plan and manage campaigns, build smart automations, and make sure every customer touchpoint feels personal and on-brand. Your work will play a key role in increasing repeat purchases, growing customer lifetime value, and keeping their community engaged.
Key Responsibilities:
- Plan, write, and schedule weekly campaigns across email and WhatsApp.
- Build and optimize automated flows such as: welcome series, abandoned cart recovery, post-
- purchase recommendations, re-engagement / win-back messages
- Create customer segments based on shopping behavior and purchase history.
- Track and report key metrics: open rate, click-through rate, conversion rate, and revenue per
- campaign.
- Work with the graphic designer and photographer to prepare visuals for campaigns.
- Coordinate with customer service to ensure messaging supports the overall experience.
- Regularly test subject lines, timing, layout, and content to improve results.
- Suggest ideas for loyalty and retention campaigns that reflect the brand’s tone and customer
- needs.
Qualifications
- 2+ years of experience in email and/or WhatsApp marketing, ideally in e-commerce.
- Comfortable using tools like Klaviyo, Mailchimp, Brevo, or similar platforms.
- Familiar with WhatsApp Business tools and automations.
- Strong writing skills with the ability to adapt tone for lifestyle and home content.
- Good understanding of segmentation and customer lifecycle marketing.
- Organized, independent, and able to meet campaign deadlines.