We are an HR Consultancy committed to connecting businesses with top talent and providing innovative HR solutions to meet evolving workforce needs. With a strong reputation for excellence, we empower organizations to succeed by delivering tailored HR strategies, recruitment services, and employee development programs.

We are seeking a highly skilled Off-Page SEO Specialist with expertise in content creation to join our dynamic team. The ideal candidate will drive organic traffic, enhance our online presence, and build high-quality backlinks while creating engaging, optimized content that supports our mission of delivering exceptional HR services. You will play a pivotal role in executing comprehensive SEO strategies, establishing thought leadership, and generating leads through impactful content and strategic outreach initiatives.

Responsibilities:

SEO Strategy

• Conduct keyword research and integrate SEO best practices into all content efforts.

• Develop and execute comprehensive on-page and off-page SEO strategies to enhance website rankings and traffic.

• Monitor and analyze SEO performance metrics and refine strategies to achieve measurable results.

• Build and maintain high-quality backlinks through strategic outreach, partnerships, and collaborations.

Content Creation

• Write high-quality, SEO-optimized content for blogs, articles, web pages, social media, and email campaigns.

• Develop engaging content focused on HR trends, recruitment strategies, and workforce management.

• Tailor content to resonate with diverse audience segments, including businesses, HR professionals, and job seekers.

Content Strategy and Planning

• Collaborate with marketing, HR, and other teams to plan and execute content campaigns aligned with business objectives.

• Maintain a content calendar to ensure consistent delivery of relevant, timely, and impactful content.

• Research industry trends and competitor activity to generate innovative content ideas.

Performance Analysis

• Utilize analytics tools to track content performance, backlink efficacy, and user engagement.

• Provide actionable insights to optimize content campaigns and SEO strategies.

• Monitor conversion rates and adjust tactics to improve results.

Collaboration

• Partner with designers, developers, and marketing professionals to ensure cohesive brand messaging.

• Work closely with subject matter experts to create accurate, informative, and engaging content.

• Foster relationships with bloggers, influencers, and webmasters to support link-building initiatives.

• Proven experience as an Off-Page SEO Specialist, Content Marketer, or similar role.

• Strong understanding of search engine algorithms, link-building strategies, keyword research, and ranking factors.

• Exceptional writing and editing skills, with experience in creating high-quality, SEO-optimized content in Arabic and English.

• Proficiency in tools like Google Analytics, Ahrefs, SEMrush, Moz, and other SEO and analytics platforms.

• Ability to analyze backlink profiles, monitor website performance metrics, and optimize strategies accordingly.

• Knowledge of digital marketing trends, HR industry insights, and content creation best practices.

• Strong project management skills and ability to maintain a content calendar.

• Excellent collaboration and communication skills for cross-functional teamwork.

Preferred Qualifications:

• Experience with marketing automation tools and analytics platforms.

• Familiarity with graphic design and content creation tools.

• Familiarity with email marketing and social media content strategies.

• Previous experience in the HR or recruitment industry is a plus.

• Understanding of UX writing and its impact on website usability.