About Westgate Resorts
Westgate Resorts provides a diverse range of vacation experiences. From sandy beaches on the Atlantic Ocean to snow-covered Utah mountains, families can affordably experience the country's most desirable vacation destinations. A world leader in the timeshare and hospitality industry, Westgate has resorts in Florida, Tennessee, South Carolina, Missouri, Utah, Nevada, and Arizona. Westgate meets every vacation expectation, for every family, for every budget. As we continue growing, we will continue offering the best and most-affordable vacation options out there!

Hotel Corp is seeking an experienced Email Marketing Specialist to manage our end-to-end email marketing strategy. The successful candidate will be responsible for writing copying, managing email databases, compiling weekly customer newsletters, and implementing direct email marketing campaigns. The ideal candidate will collaborate across functions to deliver an effective email marketing strategy that meets business objectives in the most efficient and cost-effective manner.

As the Email Marketing Specialist, you will work closely with the sales and marketing teams to identify the target audience and create effective email marketing campaigns. You will be responsible for compiling and analyzing data, managing the email database, and improving the email marketing strategy to generate sales revenue

To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily. Additionally, the person must possess and adhere to the following core company values:

• Integrity
• Passion
• Work Ethic

Essential Duties and Responsibilities include the following, and other duties may be assigned:

• Work closely with sales and marketing teams to identify our target email audience and grow our email list, using particularly placed sign-up forms and gated content throughout the larger website.
• Design and implement direct email marketing campaigns, including developing copy and subject lines, designing email templates, building email lists, and more.
• Manage and report on email marketing campaigns and results, using results to determine ROI, make suggestions for improvements, and establish best practices.
• Ensure prompt, accurate, and error-free communication with customers to build loyal relationships and minimize unsubscribes.
• Work with leadership to determine goals and report on sales revenue generated from email marketing efforts.
• Maintain email database and upgrade email sends through sourced graphics, customization, calls-to-action, and additional advanced features.
• Ensure emails follow industry standards and privacy policies.

• Proven work experience in email marketing or Digital marketing
• Support day-to-day management of email campaigns including email updates, new content, monitoring, and reporting
• 1+ years working with HTML for email
• 1+ years’ experience with Salesforce Marketing Cloud desired
• Proficiency with Salesforce Marketing Cloud Content Builder a plus
• Knowledge of CAN-SPAM, CCPA, and GDPR email regulations
• Ability to hand code HTML/CSS emails – proficiency in responsive email design
• Hands-on experience with HTML and content management systems
• Proficiency in marketing automation technology
• Experience with MailChimp
• Ability to create drip campaigns
• Knowledge of SEO/SEM and Google Analytics
• Familiarity with analytical and database tools
• Excellent written communication and copywriting skills
• Strong project management skills
• An ability to work under tight deadlines

Education and/or Experience:

Bachelor’s Degree required with a focus in Digital Marketing. Master's degree in marketing preferred.

Physical Demands

While performing the duties of this job, the employee is frequently required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and talk or hear.  The employee is occasionally required to sit.  The employee must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 25 pounds, and occasionally lift and/or move up to 50 pounds.  Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

Why Westgate?

• Comprehensive health benefits – medical, dental and vision
• Paid Time Off (PTO) – vacation, sick, and personal
• Paid Holidays
• 401K with generous company match
• Get access to your pay as you need it with our Daily Pay benefit
• Family benefits including pregnancy, and parental leave and adoption assistance
• Wellness Programs
• Flexible Spending Accounts
• Tuition Assistance
• Military Leave
• Employee Assistance Program (EAP)
• Life, Disability, Accident, Critical Illness & Hospital Insurance
• Pet Insurance
• Exclusive discounts for Team Member (i.e., hotels, cruise, resorts, restaurants, entertainment, etc.) 
• Advancement & development opportunities
• Community Involvement Programs

Westgate Resorts is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other protected status under federal, state or local law. If you have a disability and believe you need a reasonable accommodation in order to complete your application or any part of the recruiting process, please email [email protected] with the job title and the location of the position for which you are applying.