ABOUT WESTGATE RESORTS
Westgate Resorts provides a diverse range of vacation experiences. From sandy beaches on the Atlantic Ocean to snow-covered Utah mountains, families can affordably experience the country's most desirable vacation destinations. A world leader in the timeshare and hospitality industry, Westgate has resorts in Florida, Tennessee, South Carolina, Missouri, Utah, Nevada, and Arizona. Westgate meets every vacation expectation, for every family, for every budget. As we continue growing, we will continue offering the best and most-affordable vacation options out there!

JOB SUMMARY

We are looking for a proactive, innovative, and agile Public Relations and Influencer Manager who will work with internal teams and our external PR agency to propel the brand’s image through the successful implementation of its national PR strategy. You will have the opportunity to work alongside company leaders to execute our PR and influencer strategy which will be critical for brand growth. This is a great opportunity for a natural “people person” who is skilled at building and nurturing relationships.

Excellent organization, the ability to multi-task under tight deadlines, and a flexible approach are all "musts" for this position. This role requires strong emotional intelligence, excellent communication, and the ability to express our company’s views creatively. You should be able to independently manage the workload while achieving desired outcomes in an organized, timely way that keeps leadership and cross-functional teams informed and involved.

Additionally, the person must possess and adhere to the following core company values:

• Integrity
• Passion
• Work Ethic

 ESSENTIAL DUTIES AND RESPONSIBILITIES

• Work with public relations/social director and external PR team to develop the organization's objectives, promotional policies, and needs to build public relations strategies that influence public opinion and promote products, ideas, and services
• Organize and maintain a working PR calendar of all upcoming promotions, events, and marketing assets to ensure proper planning and execution of assets and collateral
• Manage execution of press releases, news announcements and product releases across Westgate Resorts-owned media properties, both internally and externally, to ensure accuracy and timely delivery
• Provide tactical support to PR agency as it coordinates and executes press and influencer trips, media FAMs and events, including facilitating booking reservations, checking inventory, providing tracking links, and setting up gifts for our VIP guests
• Research media, influencer, and co-brand opportunities/outlets on SEO and Social Media tools
• Identify opportunities to work with influencers and integrate them into the organization’s broader social strategy framework
• Lead the development and execution of influencer strategy designed to improve the full marketing funnel—increasing brand awareness, engagement, consideration, and conversion
• Responsible for influencer management across social media platforms, addressing all direct messages, comments, tagged photos, and mentions in a timely manner to deliver world-class customer service and foster engagement
• Create, manage and organize influencer-earned media deliverables, distribute discount codes/tracking links and provide feedback on all influencer-generated content
• Track and analyze the performance of PR and influencer initiatives across channels and leverage insights to create and execute a monthly content calendar that aligns with business priorities and goals
• Innovate and advocate for new ways to expand our influencer marketing initiatives and find ways to partner with other teams to utilize these creative assets to maximize their value
• Monitor and distribute analytics reports, specifically tracking and measuring influencer-driven metrics
• Proactively maintain a database of approved photos, b-roll, and other materials as needed
• Evaluate internal and external programs to determine whether they are compatible with our organization’s public relations efforts
• Collaborate with marketing team members to ensure content and themes are aligned with department and organizational priorities
• Be a creative collaborator: Have the ability to be the voice of the brand and the influencer to create content that is authentic and powerful for both channels
• Write/edit copy for social content, launches, and campaigns
• Work collaboratively with cross-functional partners, including digital marketing, food, and beverage, resort operations, legal, etc.
• Manage company-wide “Spotlight Report” that focuses on PR initiatives.
• Manage brand LinkedIn account and assist with other social media PR posts as needed
• Actively participate in marketing and public relations activities and trips
• Other duties assigned

JOB REQUIREMENTS

To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

 Experience:

• 3+ years public relations agency and/or in-house communications team experience preferred.
• Experience with corporate communications in a large corporation or agency setting. Internal communications experience is also a plus.

Skills/Knowledge:

• Proficiency in Microsoft Word, Excel, Outlook, and PowerPoint
• Strong writing, editing/proofreading skills, and attention to detail
• Proficient in AP style
• Proven understanding of print, broadcast, social media and influencer marketing
• Excellent organizational skills: Fantastic skills in keeping a lot of information, dates, and files organized and quickly accessible
• Knowledgeable in current social media and content creator/influencer trends
• Ability to write interesting, effective and engaging copy, including press releases, blog posts, website, company-wide emails and social content
• Ability to remain flexible and navigate cross-functional teams, tasks, and timelines
• Ability to work well under pressure and effectively handle multiple, concurrent demands and appropriately prioritize responsibilities
• You have thick skin and are not overly attached to your ego. You’re focused on finding, developing, and executing the best ideas to get the best results
• You do whatever it takes, and the phrase “that’s not my job” is not a part of your vocabulary
• You’re a born GO-GETTER, always looking for ways to add value, do better work, improve efficiencies, build others up and drive results
• You have a curious, efficient and solution-oriented mindset with a strong level of independence
• Comfortable working with team members at all levels of the organization, including senior leaders
• Willingness to travel as needed
• Other duties assigned

​​​​​​​PHYSICAL DEMANDS
While performing the duties of this job, the team member is regularly required to sit, stand, talk, and hear.  Requires use of computer keyboard- typing required and computer mouse.

LANGUAGE SKILLS
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.  Ability to write reports, business correspondence, and procedure manuals.  Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.

MATHEMATICAL SKILLS
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.

REASONING ABILITIES
Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions. Ability to define problems, collect data, establish facts, and draw valid conclusions.

WORK ENVIRONMENT
The majority of the work involved in this position will be conducted from an office or other field office. The work environment characteristics described here are representative of those a team member encounters while performing the essential functions of this job.

Why Westgate?

• Comprehensive health benefits – medical, dental and vision
• Paid Time Off (PTO) – vacation, sick, and personal
• Paid Holidays
• 401K with generous company match
• Get access to your pay as you need it with our Daily Pay benefit
• Family benefits including pregnancy, and parental leave and adoption assistance
• Wellness Programs
• Flexible Spending Accounts
• Tuition Assistance
• Military Leave
• Employee Assistance Program (EAP)
• Life, Disability, Accident, Critical Illness & Hospital Insurance
• Pet Insurance
• Exclusive discounts for Team Member (i.e., hotels, cruise, resorts, restaurants, entertainment, etc.) 
• Advancement & development opportunities
• Community Involvement Programs
• Westgate Resorts prides ourselves on the safety and health of our team members against Covid-19 and follows all applicable laws and guidelines

Westgate Resorts is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other protected status under federal, state or local law. If you have a disability and believe you need a reasonable accommodation in order to complete your application or any part of the recruiting process, please email [email protected] with the job title and the location of the position for which you are applying.