Database Marketing Manager

  • Full-time
  • Property: 43203-WG Ocoee Call Ctr

Company Description

ABOUT WESTGATE RESORTS
Westgate Resorts provides a diverse range of vacation experiences. From sandy beaches on the Atlantic Ocean to snow-covered Utah mountains, families can affordably experience the country's most desirable vacation destinations. A world leader in the timeshare and hospitality industry, Westgate has resorts in Florida, Tennessee, South Carolina, Missouri, Utah, Nevada, and Arizona. Westgate meets every vacation expectation, for every family, for every budget. As we continue growing, we will continue offering the best and most-affordable vacation options out there!

Job Description

The E-mail Marketing Manager will support the company-wide database marketing efforts, both in strategy and execution. S/he will manage the day-to-day operations of a variety of email campaigns, e-newsletters, opt-in strategy and other areas of our expanding email marketing plans. Requires good analytical skills to filter, prioritize, and/or consolidate requests.

Responsibilities

  • Execute email marketing best practices
  • Build, edit and update email templates within Salesforce Marketing Cloud (SFMC)
  • Create the strategic vision of journeys or ad hoc campaigns, including lead generation, rental revenue campaigns, informational sends, etc.
  • QA (review) and deploy email campaigns or journeys using SFMC
  • Collaborate with marketing managers, designers, copywriters, and project manager to see the project through the process, deployment and analysis
  • Provide reporting on email campaigns, including email stats, web analytics and direct revenue, where applicable
  • Continuously build upon previous success to learn and drive additional revenue (including A/B testing, personalization, etc.)
  • Work alongside Director to champion SFMC to maximize its value, leveraging existing and new features
  • Collaborate with other departments (Revenue Management, E-Commerce, on-property staff, Social Media, etc.) to close the communication loop and ensure a consistent, cohesive message is delivered to our guests
  • Curious about email trends or audience segmentation to explore ideas with a determination to grow the database and revenue
  • Maintain the email send calendar and meet deadlines for target launch dates      
  • Other duties assigned

Qualifications

  • Minimum 2 - 3 years of experience in email marketing
  • Experience with Salesforce Marketing Cloud, including Email Studio, Automation Studio, Journey Builder and Advertising Studio
  • Experience with SQL
  • Some familiarity with HTML and AMPscript
  • Experience in the Hospitality/Tourism industry, preferred
  • Experience with content management, web design, web development, and/or web analytics
  • Strong organizational skills
  • Strong time management and prioritization skills
  • Excellent communication skills, both verbal and written
  • Ability to thrive in a dynamic, fast-paced work environment
  • Ability to problem solve and pay meticulous attention to detail
  • Adept at multi-tasking
  • Education: BA/BS preferred
  • Local candidates only as No Relocation compensation will be offered

Additional Information

Why Westgate?

  • Comprehensive health benefits – medical, dental and vision
  • Paid Time Off (PTO) – vacation, sick, and personal
  • Paid Holidays
  • 401K with generous company match
  • Get access to your pay as you need it with our Daily Pay benefit
  • Family benefits including pregnancy, and parental leave and adoption assistance
  • Wellness Programs
  • Flexible Spending Accounts
  • Tuition Assistance
  • Military Leave
  • Employee Assistance Program (EAP)
  • Life, Disability, Accident, Critical Illness & Hospital Insurance
  • Pet Insurance
  • Exclusive discounts for Team Member (i.e., hotels, cruise, resorts, restaurants, entertainment, etc.) 
  • Advancement & development opportunities
  • Community Involvement Programs
  • Westgate Resorts prides ourselves on the safety and health of our team members against Covid-19 and follows all applicable laws and guidelines

Westgate Resorts is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other protected status under federal, state or local law. If you have a disability and believe you need a reasonable accommodation in order to complete your application or any part of the recruiting process, please email [email protected] with the job title and the location of the position for which you are applying.