ABOUT WESTGATE RESORTS
Westgate Resorts provides a diverse range of vacation experiences. From sandy beaches on the Atlantic Ocean to snow-covered Utah mountains, families can affordably experience the country's most desirable vacation destinations. A world leader in the timeshare and hospitality industry, Westgate has resorts in Florida, Tennessee, South Carolina, Missouri, Utah, Nevada, and Arizona. Westgate meets every vacation expectation, for every family, for every budget. As we continue growing, we will continue offering the best and most-affordable vacation options out there!

You’re a fun, hardworking social media marketer who’s committed to using your skills to bring wisdom, inspiration, and motivation to the world. You have a passion for producing engaging social content. You’ll use your social media content development and storytelling expertise to strategize, plan and facilitate fresh and compelling social media content that furthers our brand’s online presence. You’ll work hand-in-hand with our social media and creative teams to create and grow our audience with content that is insightful, educational, and fun.

RESPONSIBILITIES

• Organize and maintain our social media content ecosystem and editorial social media calendars for the creation of fresh content that fulfills the objectives of corporate, hotel-driven marketing strategies, all upcoming promotions, events and marketing assets to ensure proper planning and execution of assets and collateral
• Write and edit a consistent stream of fresh, clever and creative content for assigned social accounts
• Develop, brainstorm and create engaging social media content concepts for campaigns that target key audiences, engage fans and grow our social media footprint
• Prepare inspirational creative briefs and work closely with designers, video artists and social media team to drive visually and strategically elevated content
• Ideate and facilitate creative asset production (provides asset specs, attends briefing meetings, etc.)  and handles copywriting and scheduling of posts, as well as social optimization
• Establish, track and ensure adherence to launch schedules, campaigns and marketing objectives
• Maintain repurposing posting process and syndication schedules set by director/manager to ensure proper formatting, context and delivery for each social media channel
• Work with manager to execute our UGC advocacy marketing platform strategy while finding new ways to level-up our marketing efforts to reach new guests, engage current audiences and team members
• Be a creative collaborator and have the ability to be the voice and influencer of the Westgate brand to create content that is authentic and powerful for both channels
• Constantly experiment and remain adaptable to weekly/monthly trends, changes in algorithms and identify opportunities for storytelling within marketing campaigns and real-time events
• Support regular reporting of content across channels and leverage insights to create and execute monthly content that aligns with business unit priorities/goals and implement learnings to optimize content
• Adhere to the social media guidelines as defined by the brand to ensure posts are published with attention to detail, no errors and with a keen eye toward protecting the brand
• Work with manager to plan visits to properties to collect/record social content and attend events to produce live social media content as needed
• Create behind the scenes content, take/edit pictures and videos and help the social media marketing and creative teams
• Participate in daily audience engagement, direct messages, commenting and reposting as the brand
• Assist social team with influencer campaigns, company events and tentpole activations
• Ownership of social media content seeding efforts with ongoing collaboration with brand ambassadors across the company
• Contribute to the company-wide social media newsletter
• Other duties assigned as needed

• 3+ years of experience in content development, scheduling and copywriting for social media channels with deep knowledge of LinkedIn, Twitter, Instagram, TikTok, Facebook, Pinterest, etc.
• Innovative and forward thinking, keeping up with the latest in digital/social media trends and platforms, plus proactively incorporating new ideas and/or emerging platforms.
• Self-starter, highly organized and loves to create. Must be able to tell a story through photo/video.
• Outstanding written and verbal communication skills with a proven track record of driving high-performing creative content.
• Excellent project management skills and can juggle multiple projects while communicating honestly about timelines, challenges and questions.
• Meet tight deadlines, pivot directions when necessary and manage multiple projects at once while adhering to established timeframes.
• Excellent organizational skills and attention to detail.
• Passion for marketing and personal development.
• You’re not thin-skinned or overly attached to your ego. You’re focused on finding, developing and executing the best ideas to get the best results.
• You do whatever it takes and the phrase “that’s not my job” is not a part of your vocabulary.
• You’re a born GO-GETTER and are always looking for ways to add value, do better work, improve efficiencies, build others up and drive results.
• You have a curious, efficient and solution-oriented mindset with a strong level of independence and efficiency.
• You are flexible, energetic, adaptable, reliable and self-motivated.

Why Westgate?

• Comprehensive health benefits – medical, dental and vision
• Paid Time Off (PTO) – vacation, sick, and personal
• Paid Holidays
• 401K with generous company match
• Get access to your pay as you need it with our Daily Pay benefit
• Family benefits including pregnancy, and parental leave and adoption assistance
• Wellness Programs
• Flexible Spending Accounts
• Tuition Assistance
• Military Leave
• Employee Assistance Program (EAP)
• Life, Disability, Accident, Critical Illness & Hospital Insurance
• Pet Insurance
• Exclusive discounts for Team Member (i.e., hotels, cruise, resorts, restaurants, entertainment, etc.) 
• Advancement & development opportunities
• Community Involvement Programs
• Westgate Resorts prides ourselves on the safety and health of our team members against Covid-19 and follows all applicable laws and guidelines

Westgate Resorts is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other protected status under federal, state or local law. If you have a disability and believe you need a reasonable accommodation in order to complete your application or any part of the recruiting process, please email [email protected] with the job title and the location of the position for which you are applying.