ABOUT WESTGATE RESORTS
Westgate Resorts provides a diverse range of vacation experiences. From sandy beaches on the Atlantic Ocean to snow-covered Utah mountains, families can affordably experience the country's most desirable vacation destinations. A world leader in the timeshare and hospitality industry, Westgate has resorts in Florida, Tennessee, South Carolina, Missouri, Utah, Nevada, and Arizona. Westgate meets every vacation expectation, for every family, for every budget. As we continue growing, we will continue offering the best and most-affordable vacation options out there!

Join the Westgate Resorts team as the Corporate Director of Marketing for our national line up of award-winning restaurants, retail locations and luxury spas.   Westgate Resorts was founded in 1982 by David Siegel with a goal of establishing resorts in premiere travel destinations across the US.  Since its beginning it has grown from a 16-unit Kissimmee Florida resort into 27 unique vacation destinations.  You will be joining a team of over 10,000 strong all focused on creating vacation experiences that exceed all expectations.   Our resorts provide a diverse range of highly themed properties from sandy beaches, major theme park markets, snow covered Utah mountains and locations that are steeped in history.   Resorts are located in Orlando FL, Gatlinburg TN, Branson MO, Williamsburg VA, Myrtle Beach SC, Park City UT, New York City and include the legendary Westgate Las Vegas Resort and Casino and more.  This position will be based at our Orlando corporate complex.

The Corporate Director of Marketing reports into the Senior Vice President of Food & Beverage and requires a strong integrated marketer with experience in brand building, business planning and strategic partner relations.  Collaborating cross functionally with central and field marketing teams, resort operational leadership, and external and internal creative and community partners.  It is critical this leader develops authentic connections, fosters integrated thinking, while managing stakeholder expectations across locations and functions.

Additionally, the person must possess and adhere to the following core company values:

• Integrity
• Passion
• Work Ethic

 ESSENTIAL DUTIES AND RESPONSIBILITIES

• Lead marketing activities for all Westgate Resort Food and Beverage, Retail and Spa locations.
• Implement on property marketing programs to create greater awareness of all on property locations to drive greater penetration of that audience.
• Conduct periodic resort visits to review all aspects of the resorts marketing efforts throughout the resort facilities.
• Support the location operators and general managers for special events, holiday promotions, menus and signage.
• Support new location openings with all required print collateral and signage requests.
• Partner with the resort marketing coordinators and creative design to develop and implement marketing efforts across all resorts.
• Coordinate with social media team and web teams to ensure that web sites and social media posts are current.
• Support brand assessments and long-term brand building projects.
• Monitor location web sites for accuracy and coordinates updates with the resort locations.
• Perform regional and individual resort analysis to maintain deep understanding of business drivers and brand health.
• Implement near term optimizations based on business results, creative performance and market dynamics.
• Monitor social media scores to identify opportunities with Open Table, Yelp, Trip Advisor and others.
• Oversee and deliver upon individual location plans with impactful market strategies.
• Demonstrate a passion and detailed understanding of brand position and guidelines.
• Coordinate marketing, advertising and promotional activities.
• Analyze customer research, current market conditions and competitor information.
• Develop and implement marketing plans and projects for new and existing accounts.
• Manage the productivity of the marketing plans and projects.
• Monitor, review and report on all marketing activity and results.
• Monitor industry best practices and trends.
• Manage and implement campaigns, initiatives and programs on a national scale.
• Work with partners and F&B/Retail and Spa locations for campaigns and promotions.
• Manage, lead and evolve the creative calendar in conjunction with the product calendar to ensure the process is rooted in sound consumer insights and supports our overall business strategy.
• Responsible for the development of marketing strategies and activation plans that will 1) drive sustainable traffic growth, 2) grow awareness of and consideration for Westgate.
• Ensure new restaurant opening plans are successfully introduced and marketed.
• Responsible for enforcing brand standards.
• Collaborate with Marketing Team to implement system campaigns and programs & leverage customer insights to develop effective marketing plans.

JOB REQUIREMENTS (include experience, education, skills, and knowledge)

To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Experience:

• 7+ years of proven experience in leading and implementing marketing programs for Food and Beverage operations; Spa and Retail operations is a plus
• 7+ years’ experience working in a fast paced, high-pressure environment within the Hospitality industry
• Must have extensive experience working closely with internal and external marketing teams implementing campaigns and programs based on customer insights
• Experience with successfully marketing new restaurant openings while ensuring brand standards are met
• Designing Culinary and Alcoholic Beverage programs with proven ability to drive increased penetration, revenue growth and profitability and improved service levels

Education & Certifications:

• Bachelor of Science (B.S.) in Hospitality Management preferred but not required
• Bachelor in Food and Beverage Studies or Food and Beverage Management Certificate

Skills/Knowledge:

• Travel Required
• Knowledge of industry best practices and trends
• Excellent verbal and written communication skills
• Ability to communicate at multiple levels and strong public speaking skills with proven success influencing large and diverse teams
• Must have strong leadership skills with ability to influence leaders in remote operations and across other departments to achieve business objectives
• Must have effective organizational skills, demonstrated by ability to set priorities, coordinate multiple projects simultaneously, and be attentive to details
• Innovative and entrepreneurial with strong planning, prioritization and organization skills.
• Proven analytical and problem-solving abilities
• Drive for Results required in order to manage budgets and meet deadlines
• Ability to multi-task and work effectively in a fast-paced dynamic environment
• Demonstrated ability to lead and be part of a team
• Seasoned professional who can negotiate the challenges of a large corporate environment
• Must be proficient in Microsoft Office programs

SUPERVISORY RESPONSIBILITIES
Individual Contributor position

PHYSICAL DEMANDS
While performing the duties related to this position, the team member will regularly visit construction sites. The team member must occasionally lift and/or move up to 10 pounds. Must be able to regularly lift, pull, push and or/move up to 10 pounds. Must be able to bend, stoop, stand, walk, kneel, crouch, crawl, climb stairs, for up to eight (8) hours. Must be capable of hearing within what is considered to be a normal range. While performing the duties of this job, the employee is regularly required to stand, talk, and hear.  Specific vision abilities required by this job include capable of distant vision, color vision, peripheral vision, depth vision and perception, close vision, distance vision, color vision, and ability to adjust focus.

LANGUAGE SKILLS
Ability to read and comprehend simple instructions, short correspondence, and memos. Ability to write simple correspondence. Ability to effectively present information in one-on-one and small group situations to customers, clients, and other team members of the organization.

MATHEMATICAL SKILLS
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.

REASONING ABILITIES
Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions. Ability to define problems, collect data, establish facts, and draw valid conclusions.

WORK ENVIRONMENT
The majority of the work involved in this position will be conducted from an office or other field office. The work environment characteristics described here are representative of those a team member encounters while performing the essential functions of this job.

Why Westgate?

• Comprehensive health benefits – medical, dental and vision
• Paid Time Off (PTO) – vacation, sick, and personal
• Paid Holidays
• 401K with generous company match
• Get access to your pay as you need it with our Daily Pay benefit
• Family benefits including pregnancy, and parental leave and adoption assistance
• Wellness Programs
• Flexible Spending Accounts
• Tuition Assistance
• Military Leave
• Employee Assistance Program (EAP)
• Life, Disability, Accident, Critical Illness & Hospital Insurance
• Pet Insurance
• Exclusive discounts for Team Member (i.e., hotels, cruise, resorts, restaurants, entertainment, etc.) 
• Advancement & development opportunities
• Community Involvement Programs
• Westgate Resorts prides ourselves on the safety and health of our team members against Covid-19 and follows all applicable laws and guidelines

Westgate Resorts is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other protected status under federal, state or local law. If you have a disability and believe you need a reasonable accommodation in order to complete your application or any part of the recruiting process, please email [email protected] with the job title and the location of the position for which you are applying.