ABOUT WESTGATE RESORTS
Westgate Resorts provides a diverse range of vacation experiences. From sandy beaches on the Atlantic Ocean to snow-covered Utah mountains, families can affordably experience the country's most desirable vacation destinations. A world leader in the timeshare and hospitality industry, Westgate has resorts in Florida, Tennessee, South Carolina, Missouri, Utah, Nevada, and Arizona. Westgate meets every vacation expectation, for every family, for every budget. As we continue growing, we will continue offering the best and most-affordable vacation options out there!

Reporting to the Director of Marketing & Promotions, the Digital Marketing Strategist executes digital and traditional marketing strategies for Westgate Resorts, as well as supports the marketing strategies of all departments and venues. The Digital Marketing Strategist works closely with Resort Marketing, Revenue, Inventory, and Groups/Marketing Departments.

Collaborate with Director of Marketing & Promotions to execute annual marketing plan and strategy.

• Create full marketing calendar to follow action items/goals throughout the year (12 months)
• Focus on meeting objectives and detailed marketing initiatives across digital brand channels and for given resorts
• Work alongside Revenue & Inventory Teams to identify need periods & marketing strategies
• Distribute monthly analytic reporting of all marketing activities.
• Execute special offer packages/promotions and digital campaigns to drive direct bookings based on demand and need periods
• Oversee internal and external communications
• Oversee project management of creative requests including the communication of requirements, timelines, expectations and deliverables for given resorts
• Coordinate with Resort Marketing department for resort updates, food & beverage updates and any seasonal promotions or changes on-property
• Coordinative any property updates/requirements to ensure up to date media
• Contribute content ideas and develop marketing initiatives for com
• Responsible for building, editing and proofing accurate content on Westgate Resorts brand websites
• Ensure hotel content on digital channels is accurate and up to date
• Organize and streamline content requests from multiple properties and stakeholders throughout the company
• Develop presentations to support strategies
• And other duties assigned, to include but not limited to other Westgate entities requiring digital marketing support.

REQUIRED EXPERIENCE & SKILLS:

• College degree preferred
• 1+ years of experience in Marketing. Hospitality/similar position preferred
• Excellent communication skills, both verbal & written
• Proven track record developing & implementing marketing strategies across a variety of channels with actionable goals.
• Excellent cross-functional management skills and problem-solving a plus

PERSONAL QUALITIES:

• Work effectively in a fast-paced environment, managing various projects simultaneously
• Prioritize and manage time in an effective and efficient manner
• Must be detail oriented
• Must be personable, well spoken, organized, diplomatic, and sincere
• Be creative – think outside the box and produce and contribute new ideas
• Ability to reflect brand identity and style across all projects and marketing materials
• Self-efficient and aspire to constantly be up to date with trends

Why Westgate?

• Comprehensive health benefits – medical, dental and vision
• Paid Time Off (PTO) – vacation, sick, and personal
• Paid Holidays
• 401K with generous company match
• Get access to your pay as you need it with our Daily Pay benefit
• Family benefits including pregnancy, and parental leave and adoption assistance
• Wellness Programs
• Flexible Spending Accounts
• Tuition Assistance
• Military Leave
• Employee Assistance Program (EAP)
• Life, Disability, Accident, Critical Illness & Hospital Insurance
• Pet Insurance
• Exclusive discounts for Team Member (i.e., hotels, cruise, resorts, restaurants, entertainment, etc.) 
• Advancement & development opportunities
• Community Involvement Programs

Westgate Resorts provides a diverse range of vacation experiences. From sandy beaches on the Atlantic Ocean to snow-covered Utah mountains, families can affordably experience the country's most desirable vacation destinations. A world leader in the timeshare and hospitality industry, Westgate has resorts in Florida, Tennessee, South Carolina, Missouri, Utah, Nevada, and Arizona. Westgate meets every vacation expectation, for every family, for every budget. As we continue growing, we will continue offering the best and most-affordable vacation options out there!

Westgate Resorts is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other protected status under federal, state or local law. If you have a disability and believe you need a reasonable accommodation in order to complete your application or any part of the recruiting process, please email [email protected] with the job title and the location of the position for which you are applying.