About Westgate Resorts
Westgate Resorts provides a diverse range of vacation experiences. From sandy beaches on the Atlantic Ocean to snow-covered Utah mountains, families can affordably experience the country's most desirable vacation destinations. A world leader in the timeshare and hospitality industry, Westgate has resorts in Florida, Tennessee, South Carolina, Missouri, Utah, Nevada, and Arizona. Westgate meets every vacation expectation, for every family, for every budget. As we continue growing, we will continue offering the best and most-affordable vacation options out there!

Westgate Resorts prides ourselves on the safety and health of our team members against Covid-19 and follows all applicable laws and guidelines.  

The Digital Media Specialist role focuses assisting the digital department with tasks related to planning, programming, design and execution. The role is also collaborating in analysis for managers and directors, as assigned.

This position will work with directors and managers for all branding, digital marketing and eCommerce activities, working cooperatively with all other team members to achieve and exceed the company’s financial goals.

Job Duties and Responsibilities:

• Assist with monthly reports from PPC and/but not limited to SEO, Social, etc and recording Action Plans with directors’ guidance.
• Assists the PPC team with review and reporting of Google Analytics and similar tools to communicate department results, programs and offers.
• Monitors the use of corporate e-Tools on behalf of hotels.
• Facilitate and align projects, guidelines and initiatives.
• Audits use of paid social, organic social, and any other distribution outlets to grow online calls, leads, volume in line with sales and digital department goals.
• Track multiple monthly email campaigns or assigned projects.
• Provide company with digital support, education and recommendations through specific assigned tasks. Analyzes, interprets, and make basic recommendations based on gathered data, in the form of proposals and/or presentations to upper management.
• Coordinates in conjunction with designated team (or contracted services) as needed for collateral, communications, photography, direct mail, video, etc.
• Responsible for monitoring digital marketing to include site(s) web content; basic search engine optimization; reputation management with customer service; e-mail marketing; pay-per clicks, etc.
• Audit websites, social media profiles/pages, Online Directories, Local Search, GMB and Social Media outlets.
• Stay up to date with Digital Marketing trends and methodologies.
• Additional duties as assigned by the Director of Digital Marketing or above.

Education/Experience:

• 1 year of Internet Marketing or eCommerce experience in hospitality/travel industry or related field
• Associate or Bachelor’s Degree in Marketing, Hospitality or Hospitality Marketing a plus
• Content management and web analytics experience a plus
• Hotel/Hospitality experience strongly preferred

Knowledge, Skills and Abilities:

• Strong time management skills required
• Understanding of traditional and online marketing tactics and strategy
• Ability to independently manage multiple tasks and projects
• Demonstrates self-confidence, energy, and enthusiasm

 Job Competencies:

• Attention to Detail:  Follows established guidelines and procedures to ensure accuracy; gets work right despite pressing deadlines; concentrates on routine work details and organizes and maintains a system of records; is alert and aware of surroundings and carefully monitors technical equipment or processes.
• Commitment to Task: Demonstrates dependability and shows a sense of urgency about getting results; willing to commit the hours it takes to get the job completed; takes responsibility for actions and achieves results; overcomes obstacles.
• Communication Skills: Presents ideas, concepts, and information effectively and clearly through the spoken word; actively listens; communicates comfortably with various audiences; responds effectively to questions.
• Flexibility: Adapts and changes course of action when appropriate; effectively transitions from task to task; deals well with unresolved situations, frequent change, delays, or unexpected events; maintains objectives amidst shifting priorities..
• Initiative: Takes action proactively; addresses issues or opportunities without supervision; focuses on desired results and accomplishments; demonstrates clear purpose, enthusiasm, and a “can-do” attitude.
• Teamwork: Works cooperatively with others to accomplish business goals and objectives; asks others for their ideas and opinions; supports team’s decisions; contributes to the team’s efforts.

All your information will be kept confidential according to EEO guidelines.

Why Westgate?

• Comprehensive health benefits – medical, dental and vision
• Paid Time Off (PTO) – vacation, sick, and personal
• Paid Holidays
• 401K with generous company match
• Get access to your pay as you need it with our Daily Pay benefit
• Family benefits including pregnancy, and parental leave and adoption assistance
• Wellness Programs
• Flexible Spending Accounts
• Tuition Assistance
• Military Leave
• Employee Assistance Program (EAP)
• Life, Disability, Accident, Critical Illness & Hospital Insurance
• Pet Insurance
• Exclusive discounts for Team Member (i.e., hotels, cruise, resorts, restaurants, entertainment, etc.) 
• Advancement & development opportunities
• Community Involvement Programs

Westgate Resorts is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other protected status under federal, state or local law. If you have a disability and believe you need a reasonable accommodation in order to complete your application or any part of the recruiting process, please email [email protected] with the job title and the location of the position for which you are applying.