SEO Specialist

  • Full-time
  • Property: 43215-WG Ocoee Call Ctr

Company Description

About Westgate Resorts
Westgate Resorts provides a diverse range of vacation experiences. From sandy beaches on the Atlantic Ocean to snow-covered Utah mountains, families can affordably experience the country's most desirable vacation destinations. A world leader in the timeshare and hospitality industry, Westgate has resorts in Florida, Tennessee, South Carolina, Missouri, Utah, Nevada, and Arizona. Westgate meets every vacation expectation, for every family, for every budget. As we continue growing, we will continue offering the best and most-affordable vacation options out there!

Job Description

The SEO Specialist is responsible for optimizing and maintaining a website’s ranking on search engines and driving organic traffic to the website. The successful candidate will apply digital media/online marketing and content writing concepts, knowledge, and skills to support the company's marketing initiatives. As an SEO Specialist, you will play a crucial role in collaborating with the sales and marketing teams to identify the target audience and develop highly effective campaigns. 

To perform this job successfully, an individual must be able to perform each essential duties and responsibilities satisfactorily. Additionally, the person must possess and adhere to the following core company values:

  • Integrity
  • Passion
  • Work Ethic

Essential Duties and Responsibilities:

• Conduct keyword research and analysis to identify popular search terms and phrases relevant to the business

• Optimize website content, including headlines, meta tags, images, and text, to improve search engine visibility and ranking

• Develop and execute on-page and off-page optimization strategies to drive traffic to the website

• Monitor and report on website traffic, search engine rankings, and other key metrics to measure the effectiveness of SEO efforts

• Stay up-to-date with the latest trends and best practices in SEO and search engine algorithms

• Collaborate with the marketing team to develop and execute content marketing strategies that align with SEO goals

• Conduct competitor analysis to identify areas for improvement and opportunities for growth

 • Collaborate with web developers to ensure website design and structure are SEO-friendly

• Use website analytics tools such as Google Analytics to monitor and analyze website performance and identify areas for improvement

Qualifications

•  3+ years of experience in SEO or digital marketing

•  In-depth knowledge of SEO best practices and search engine algorithms

•  Familiarity with website analytics tools such as Google Analytics, SEMrush, and Ahrefs

•   Experience with HTML, CSS, and JavaScript

•   Excellent written and verbal communication skills

 •  Strong analytical and problem-solving skills

•   Ability to work independently and manage multiple projects simultaneously

•  Strong attention to detail and ability to prioritize tasks

•  Knowledge of content marketing and social media marketing is a plus.

Education and/or Experience:

Bachelor’s Degree in Marketing, Communications, Computer Science, or a related field

Supervisory Responsibilities
Directly supervises a team and carries out responsibilities in accordance with the organization’s policies and applicable laws. Responsibilities include, but are not limited to, training, planning, assigning, and directing work; appraising performance; rewarding and disciplining team members; addressing complaints and resolving problems.

Physical Demands

While performing the duties of this job, the employee is frequently required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and talk or hear.  The employee is occasionally required to sit.  The employee must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 25 pounds, and occasionally lift and/or move up to 50 pounds.  Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

Additional Information

Why Westgate?

  • Comprehensive health benefits – medical, dental and vision
  • Paid Time Off (PTO) – vacation, sick, and personal
  • Paid Holidays
  • 401K with generous company match
  • Get access to your pay as you need it with our Daily Pay benefit
  • Family benefits including pregnancy, and parental leave and adoption assistance
  • Wellness Programs
  • Flexible Spending Accounts
  • Tuition Assistance
  • Military Leave
  • Employee Assistance Program (EAP)
  • Life, Disability, Accident, Critical Illness & Hospital Insurance
  • Pet Insurance
  • Exclusive discounts for Team Member (i.e., hotels, cruise, resorts, restaurants, entertainment, etc.) 
  • Advancement & development opportunities
  • Community Involvement Programs

Westgate Resorts is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other protected status under federal, state or local law. If you have a disability and believe you need a reasonable accommodation in order to complete your application or any part of the recruiting process, please email [email protected] with the job title and the location of the position for which you are applying.